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Capable of making a decision in less time than the standard set of ass-covering maneuvers usually requires.  See also culture-jacking.

Oreo exemplifies some of the “best practices” when it comes to effective digital branding: They are relevant, visible and constant. And they are a brave brand.

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The douchebag who said this probably also said adopt, liquidity event, or content.

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Necessary Trouble

Decimate Your Darlings

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