Powered by Spafax

Sparksheet is an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be more.

Pages

  • About
  • Newsletter
  • Events
  • SparksheetTV
  • iPhone App
  • E-book
  • Contact

Content

  • Cover
  • Columns
  • Q&A
  • Sparkbeat
  • Archives

Follow Us

  • Follow Sparksheet on Twitter
  • Facebook Page
  • Transumer LinkedIn Group
  • YouTube Channel
  • Subscribe to the Sparksheet RSS Feed

Sparksheet Monthly

Subscribe to Sparksheet and receive our free e-newsletter on or near the first Tuesday of every month.

Sparksheet Monthly

Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Feature Article

Feature Article
spacer

Responding to the Web: Q&A with Ethan Marcotte

Ethan Marcotte has been evangelizing responsive web design since coining the phrase in his breakthrough article in 2010. We caught up with him to find out what responsive means for brands and publishers today. more

Feature Article, Infographics
spacer

The 2014 FIFA World Cup Team Brand Index

For this month's feature we built a massive infographic analyzing which World Cup qualifying team has the brand to beat. more

Feature Article
spacer

Welcome to the Real Time Revolution (It’s Just Getting Started)

In a few short years, real-time marketing has taken the internet by storm. In this month’s feature, Spafax’s Katie Sehl finds out why marketers love it, why consumers don’t and whether we should expect a return to calm. more

Feature Article
spacer

The Business of Multiplatform: Q&A with M. Scott Havens

M. Scott Havens, former president of The Atlantic and now SVP digital at Time Inc., knows what it takes for legacy media to thrive in the digital (or is that mobile?) age. In this month’s feature, he tells us how. more

Feature Article
spacer

The Content Issue: How Publishers Are Working with Brands to Revive the Magazine Industry

Thanks to a revised business strategy that focuses on multiplatform and branded content, fashion and youth magazines are leading the publishing industry to a brighter future, writes Aliyah Shamsher. more

Feature Article
spacer

Should Coca-Cola Quit Its Content Marketing Journey?

When a dominant global brand goes all in on content, it’s hard not to assume it’s got it figured out. Social media expert Mark Higginson dives into the data behind Coca-Cola Journey and discovers some hard truths. more

Feature Article
spacer

The Land of Golden Opportunity: After Fifty Years of Military Rule, Myanmar Is Open For Business

As Myanmar ushers in a new era of political and economic freedom, foreign investors are lining up to spend. Columnist Kunal Sinha reports on the country’s transformation from a hermit nation to an emerging one. more

Feature Article
spacer

Making Music Multiplatform: Q&A with Pitchfork’s Chris Kaskie

Pitchfork Media is the reigning tastemaker of the alternative music scene. It’s also a multiplatform brand that’s innovating with advertising as much as it is with content. We spoke with president Chris Kaskie about the publication’s indie… more

Feature Article
spacer

Spirit of Greece: In the Face of Economic Crisis, a National Brand Aims for the Sun

Former Sparksheet editor Dan Levy travels to the edge of Europe to discover how Metaxa, a 125-year-old spirit brand, is reinventing itself as Greece’s great amber hope. more

Feature Article
spacer

Retail Reversal: The Unlikely Return of Brick and Mortar

If your retail brand isn’t omnichannel, it’s probably obsolete. But for a new crop of web-native retailers, old-fashioned brick-and-mortar is the hot new thing, reports retail expert Jeffrey Spivock. more

Page 1 of 41234>

Popular Topics

  • social media
  • marketing
  • content
  • content marketing
  • design
  • publishing
  • brands
  • events
  • travel
  • advertising
  • branding
  • branded entertainment
  • twitter
  • return on engagement
  • airlines
  • emerging markets
  • branded content
  • magazines
  • engagement
  • agency culture
  • google
  • sparksheetTV
  • q&a
  • journalism
  • mobile
  • transumer
  • facebook
  • conferences
  • best of the web
  • books
  • video
  • youtube
  • retail
  • content strategy
  • sparksheet news
  • brazil
  • storytelling
  • brandsconf
  • IFE
  • business

What is Sparksheet?

spacer

We’re an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be.

About Sparksheet →

Sparksheet Events

spacer

We turn events into content. From speaker interviews and think pieces, to live-tweeting and post-event roundups, we’ve got conferences covered before, during, and after the event.

Sparksheet Events →

Sparksheet TV

spacer

We have our own YouTube channel. Check out our candid backstage video interviews with some of the world’s most influential marketers, journalists, authors and CEOs.

SparksheetTV →
gipoco.com is neither affiliated with the authors of this page nor responsible for its contents. This is a safe-cache copy of the original web site.