New Thinking for a New Era
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Joelle Kaufman
- Mountain View, CA
- United States
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Joelle Kaufman's blog post was featuredLong-Term Result of Google’s 'Not Provided' World: Better Web Shopping
Keyword data has been the cornerstone of marketing analytics since almost the beginning of e-commerce. When Google began its gradual move to secure organic search by not providing the actual search terms in 2011, it became apparent that eventually we’d reach zero Google organic-search keyword visibility. And while each industry began to watch its keyword blind spot grow, last week…See More
Oct 1, 2013
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Joelle Kaufman posted a blog postLong-Term Result of Google’s 'Not Provided' World: Better Web Shopping
Keyword data has been the cornerstone of marketing analytics since almost the beginning of e-commerce. When Google began its gradual move to secure organic search by not providing the actual search terms in 2011, it became apparent that eventually we’d reach zero Google organic-search keyword visibility. And while each industry began to watch its keyword blind spot grow, last week…See More
Oct 1, 2013
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Joelle Kaufman's blog post was featuredWhy Mobile Shoppers Don't Respond to Responsive Design
By the third quarter of last year, the global smartphone population topped one billion – putting it at a higher growth rate than humans. Yes, more smartphones are activated each day than babies are born. Who would have thought that in less than a decade, a…See More
Jul 1, 2013
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Joelle Kaufman posted a blog postWhy Mobile Shoppers Don't Respond to Responsive Design
By the third quarter of last year, the global smartphone population topped one billion – putting it at a higher growth rate than humans. Yes, more smartphones are activated each day than babies are born. Who would have thought that in less than a decade, a…See More
Jul 1, 2013
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Joelle Kaufman's blog post was featuredHumans + Machines = The Real Formula For Ecommerce Success
It’s easy to understand the hype, hysteria and confusion in the technology community right now – big data and the technology needed to understand, process and monetize it are essential to compete in today’s marketplace. Where would we be without the machines, the computer software, or the seemingly incomprehensible mathematical algorithms that power our digital world?It’s appears seamless for the most part, but even the simplest parts of our lives are guided by invisible formulaic pathways. A…See More
May 10, 2013
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Joelle Kaufman posted a blog postHumans + Machines = The Real Formula For Ecommerce Success
It’s easy to understand the hype, hysteria and confusion in the technology community right now – big data and the technology needed to understand, process and monetize it are essential to compete in today’s marketplace. Where would we be without the machines, the computer software, or the seemingly incomprehensible mathematical algorithms that power our digital world?It’s appears seamless for the most part, but even the simplest parts of our lives are guided by invisible formulaic pathways. A…See More
May 10, 2013
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Joelle Kaufman's blog post was featuredIs Your Big Data Dumb, Scary or Useful?
Marketers are turning to big data to improve their customer experience, thus driving more loyalty and sales. However, when you look at how marketers are using big data, it typically plays out in one of three ways - big dumb data, big scary data, or big useful data.Big dumb data is the kind of personalization that shows you re-targeted ads from your own employer ("Yes, I have been to my company’s website, but I am not interested in buying.") or crams more data points into already useless…See More
Mar 19, 2013
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Joelle Kaufman is now a member of Innovation InsightsMar 15, 2013
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- Short Biography
- Currently the Head of Marketing and Partnerships for BloomReach. With over a decade of executive level marketing, product management, sales, BD and PR experience, I have led marketing and operations teams in media, enterprise technology and consumer internet companies. My experience includes heading marketing at Adify, Reactivity and Engage.com and business development and product management positions at Firefly Network, NetDynamics, BigStep and RSA Security.
Joelle Kaufman's Blog
Long-Term Result of Google’s 'Not Provided' World: Better Web Shopping
Posted on October 1, 2013 at 10:10am 0 Comments 0 Favorites
Keyword data has been th