And I’m off. Goodbye Duval Guillaume!

This week will be my last week at Duval Guillaume, the Belgian agency I joined after quitting Microsoft mid 2009. While at Duval Guillaume I enjoyed some of the best professional moments in my career together with the team at the agency – especially after we merged both the Brussels and the Antwerp office into […]

How to persuade clients to take creative risks?

Pat Fallon shares his thoughts on how to get your clients to take creative risks: “Taking risks is part of our business. One key to persuading clients to take a risk is tightly aligning strategy with the creative approach. Although some observers think advertising comes down to crazy people sitting in a room brainstorming, strategy is […]

Share rate. The best way to measure how content spread

Why you need to look at the share rate rather than views or shares to measure whether content was actually shared online successfully.

Advertising should be about enabling stories to be told

A few weeks ago I did a talk about the ‘Rebirth of Advertising‘ at TEDxLiege. Rebirth was the theme of the TEDx event that day and I wanted to bring a story that proves it is actually a great time to be in advertising today. That is if you don’t think about advertising as the […]

It’s just an idea. Really?

A lot has been said about creativity and this sure won’t be the last thing written about it either. At the agency we often get a question to quickly think about something, quickly help on finding an idea for something small. We have the creatives right so can they not just help on that, it’s […]

Don’t just think different, hire different

Not that long ago a write a bit on ‘hiring omnivores‘ trying to highlight again that we need to rethink the way we hire people if we want the advertising of the future to be any different than the advertising we’ve grown up with. And which we hate, or at least most of it. It’s […]

No boules, no glory. New work for Coke Zero

Here’s the new campaign we launched today for Coke Zero, it is part of the ‘Just Add Zero’ campaign. Hope you like watching it, I know it was fun making it ;-) “When is the last time you and your friends gathered around the television to watch a good game of pétanque? Right. Pétanque players, […]