Portada : Hispanic Marketing and Media

What: NBCU Hispanic Enterprises and Content  and DEFY Media,  leading independent creator and distributor of digital content focused on the influential 13-34 demographic, will partner. Why it matters: Original Content Creators, both NBCU and DEFY Media will combine expertise to offer vew formats and concepts to Millennial, Mobile and Multicultural Audiences, that is “Generation M.  Defy is part of a […]

During its Monday nights Upfront preentation in New York City, TV Azteca announced the creation of the Hispanic Audience Platform, a new tool that will deliver integrated cross-platform planning to advertisers. Azteca also announced the acquisition of a Turkish Global Hit series “KAÇAK” as well as an array of new sports programming centered on soccer.

What: Azteca America has signed an affiliate agreement with KDKJ, to be broadcast on channel 27.2 in Tyler/Longview, Texas. Why it matters: The station will carry Azteca America’s programming, including news, entertainment, novelas and sports programming, as well as the network’s popular “Viernes Futbolero” franchise. As part of the network’s commitment to servicing the U.S. Hispanic audience, […]

James M. McNamara, Chairman of Panamax Films and Pantelion Films, will be a keynote speaker at AHAA’s Annual Conference next week. Portada interviewed Mc Namara ahead of this speaking engagement to ask him about the evolution of the marketplace, motion picture marketing, TV Everywhere, SVOD and more…

Through Youtube’s Partner Program, users that generate and upload original content can earn revenue from the ads that appear on their own channel. While this has happened for years already in the U.S., it is a relative novelty in the U.S. Hispanic market and Latin America…and not least in Spain, where Madrid headquartered MCN 2Btube has Pan-Latin ambitions.

Audio.Ad introduced a digital audio advertising network for the U.S. Hispanic market and Latin America. The platform allows advertisers to distribute audio advertising spots through terrestrial radio programs broadcast online and audio streaming services.

An increasing number of traditional off-line properties are leveraging their brand names with online video efforts. This is also definitely the case for Magazine Media. How PEOPLE en Español is using its new online video property La Esquina, according to publisher Monique Manso. 4 key points to know.

beIN SPORTS, the international sports network, has announced the match-ups for the 2015 Copa America tournament live from Viña del Mar, Chile. Exclusive coverage of the draw on beIN SPORTS and beIN SPORTS en Espanol included the teams who will face off in the opening phase of the tournament featuring 10 South American CONMEBOL countries, plus invited nations Mexico and Jamaica.

What: News Corp and RCN owned Spanish-language broadcaster MundoFox is launching MundoFox Videos. The service has already been introduced through a soft launch but will be officially introduced in the next few weeks. Why it matters: Broadcasters need to reach out to their audiences wherever they are. Online Video technologies enable that. Oswald Mendez, EVP, […]

As the FIFA World Cup Russia 2018™ emblem was unveiled in Moscow, last night at a presentation in NYC’s Rockefeller Center NBCUniversal’s Telemundo and mun2 took over as the official Spanish-language broadcasters of the FIFA World Cup™ in the U.S. It is a first: Telemundo competitor Univision has aired every Soccer World Cup tournament since 1978.

Portada interviews Michael Schwimmer, CEO at NuvoTV, to ask him about the latest developments on the NuvoTV-Fuse integration and the centrality of the multicultural consumer to both NuvoTV and Fuse.

ESPN has reached a nine-year, multiplatform agreement with the National Basketball Association, beginning with the 2016-17 season, which will significantly enhance the company’s NBA rights and content offerings.

7digital, the digital music and radio Services Company, has announced a new contract with Spanish Broadcasting System (SBS), owner and operator of radio stations in the United States, to create new music offerings including a radio-style streaming service.

Maker Studios, a multi-channel network owned by Disney, has announced the signing of an exclusive deal that will allow Latino-focused MCN MiTú Network to create original branded content targeting the Hispanic market.The deal comes after MiTú raised US $10 million in second-round funding led by Upfront Ventures, one of the original investors in Maker Studios.As part of this new partnership, Maker will have access to MiTú’s Hispanic talent base and will produce short-form content in both English and Spanish. MiTú claims to have 55 million global subscribers and more than 470 million monthly views across 1,300 partner channels on YouTube.

How Telemundo in partnership with Latin World Entertainment, brought the social media world into the real world by recruiting 100 of the top influencers to help judge Yo Soy el Artista, its new talent competition cum reality show.