Portada : Hispanic Marketing and Media

Audio.Ad introduced a digital audio advertising network for the U.S. Hispanic market and Latin America. The platform allows advertisers to distribute audio advertising spots through terrestrial radio programs broadcast online and audio streaming services.

TargetSpot, the digital audio advertising platform, is extending its reach with Hispanic audiences by expanding its partnerships with Hispanic media companies, such as SBS (Spanish Broadcasting System), the publicly traded Hispanic-controlled media and entertainment company in the United States.

ESPN has reached a nine-year, multiplatform agreement with the National Basketball Association, beginning with the 2016-17 season, which will significantly enhance the company’s NBA rights and content offerings.

7digital, the digital music and radio Services Company, has announced a new contract with Spanish Broadcasting System (SBS), owner and operator of radio stations in the United States, to create new music offerings including a radio-style streaming service.

Entravision Communications Corporation , has announced the launch of Todobebe , a content property focused on motherhood issues reaching Latinos in the US and Latin America across an integrated media platform, including digital and mobile media, television, radio and point-of-sale marketing services.

Agencies are paying attention to internet radio services, thanks to the move to mobile and the demand for consumer choice. Research firm eMarketer estimates there will be 159.8 million digital radio listeners in 2014. That doesn’t mean, however, that they’ll grab ad dollars away from terrestrial radio. Rather, digital listening in all its permutations will become part of the multi-channel and multi-media marketing mix. How to do a multiplatform (Hispanic) Audio Buy.  

Major Radio networks have censored Pizza Patrón advertising that carries the word “Chingón”.  In fact, none of the stations agreed to run the spots without bleeping the word “Chingón.” “Networks like Univision and CBS Radio refused to run the spot entirely, even with the word censored – they claimed that they were fearful of potential FCC penalties,” Yousef Kattan Fernández President/CEO/Founder of Dallas based TruMC, the agency that buys media for Pizza Patrón, tells Portada.

Hilda García has been appointed VP of Multimedia Content & Community Development for Entravision, Portada has learned. García was most recently VP of Multiplatform Content and Information and Digital Content Director for ImpreMedia, based in New York City. Garcia’s first day at Entravision is April 1. She will be moving to California, where the company is headquartered […]

Radionomy, the online radio platform provider, has acquired both WinAmp and Shoutcast from AOL (Engadget’s owner) for an unrevealed amount.

87.7 Cleveland station is substituting its alternative rock format for a Hispanic one, according to the longtime radio executive who launched the local radio station in September 2012.

Meruelo Media, Southern California’s leading minority-owned media group and the owner of Spanish language television stations MundoFOX 22 and Super 22, has announced the purchase of KDAY 93.5 FM, Los Angeles’ original hip-hop and R&B radio station.

Major Spanish media groups with presence in the United States and Latin America are going through tough times. A look at the P&L of Unidad Editorial, Grupo Prisa ,Grupo Planeta and Vocento. Plus, Prisa’s recently sold stake in V-Me was of 42%.

What? Univision and HSN partner to launch an integrated marketing partnership. Why it matters: The deal includes product integrations of the two brands. The partnership will be promoted through a marketing campaign on TV, digital, social media and radio. Entertainment retailer HSN and Univision Communications announced the launching of  “Boutique Univision, una tienda de HSN,” […]

Lopez Negrete Communications has just opened a new office in New York City.

Download Portada´s 7th Hispanic Advertising and Media Presentations Here!