Some people in the branding world make a distinction between “online” and “real life,” as if institutions and their consumers live in two parallel universes. Our experience with ESMO, the European Society of Medical Oncologists, shows how false this distinction can be. Here is Europe’s leading institution for the medical specialists and researchers who are working tirelessly to help people with cancer defeat their disease: life doesn’t get more real than this. 

MORE

When is a website not a website? Always – or at least that’s how it should be. Nowadays having a website is a necessity, but having one that’s only a website is an opportunity wasted. Potential customers and partners don’t just want to know what you do and where your office is – they are seeking valuable content, an enriched experience that clearly demonstrates what they will gain by bringing their business to you.

MORE

Some brands are strongly identified with one company and corporate history: Apple is Apple, Microsoft is Microsoft. Others, though, represent a merging of traditions: two or more good companies, each with its unique identity and loyal customer base, come together to create a new, expanded offering, where one plus one is greater than two.

MORE

At Ander Group we believe in doing good – well. A good cause brings out all our energy and creativity. We help our charitable clients change the world by doing what we do best: getting the world to know them.

MORE

We designed landing pages for a large number of specific card programs, based both on our own creative work and on elements supplied by the client. We developed banners for more than fifty products...

MORE

Since 1888, the Albergo della Posta has been welcoming guests in the picturesque Ticinese village of Astano; it  is one of just  50 selected Swiss Historic Hotels, that offer an ideal combination of traditional hospitality and modern comfort. Visitors return to the Albergo every year: it is a very popular destination. But there is always room to improve: our task was to create the hotel’s visual and digital identity, capturing the essence of its distinguished Swiss-Italian style.

MORE

Corporate communication that "speaks"
The European Society for Medical Oncology (ESMO) is a non-profit European organization that works for the advancement of specialist oncology medicine and the promotion of multidisciplinary approach to cancer care and treatment.

MORE

Turning a philosophy into a brand
The ball is in the perfect position – it’s going to be an incredible shot. You swing, strike, follow through… when suddenly a burning pain flares up in your leg. This isn’t just discomfort; something’s badly wrong. You need help. For more than 20 years, injured athletes have relied for relief and recovery on the physiotherapy equipment and techniques of Mario Scerri, now available across Europe under the Human Tecar brand.

MORE

Branding as a Premium Experience
With a 50% market share in Eastern Europe and Russia, PocketBook is an international producer of multifunctional electronic devices. They engaged the Ander Group to rebrand and support their market entry strategy for Western Europe.

MORE

Responsive Design Gone Wild
Benedetta Mazzini channels her profound passion for Africa, the Cradle of Humankind, where every human can find their roots, into a unique luxury travel business called Wild Places Safaris. This was always Benedetta’s life dream and we at the Ander Group are proud to have helped her make this dream a reality.

MORE