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The Artisan Blog

Congrats! Your app has been downloaded, now what?

You’ve finally built your killer app. Time to focus on mobile engagement, or you’re throwing your mobile marketing budget out the window.

Posted in Marketers by Ron Urbanski

April 8, 2015

3 tips to avoiding mobile app abandonment

Mobile app abandonment is 95% after just one month. Artisan offers tips to avoid app abandonment and steer clear of the “app graveyard.”

Posted in Marketers by Corey Crawford

April 1, 2015

Driving mobile engagement with the two tap rule

The two tap rule forces you to better understand & fulfill the needs of app users, creating happier users and increasing mobile engagement.

Posted in Developers by Corey Crawford

March 25, 2015

CVS says constant innovation is key to mobile success

Successful brands, like CVS, report that the key to continued mobile success is constantly improving the mobile user experience.

Posted in Marketers by Ron Urbanski

March 5, 2015

Meeting consumer expectations with your mobile app

Survey data shows that meeting consumer expectations on mobile leads to revenue. Meet these expectations by unlocking your mobile user data.

Posted in Marketers by Corey Crawford

February 11, 2015

What’s the true cost of building and marketing a mobile app?

Ben Stucker of Tonic Design details the true cost of building and marketing a mobile app and the risk of not establishing an effective mobile strategy.

Posted in Marketers by Artisan

February 5, 2015

Do you really need an app?

Mobile is a very exciting opportunity. Before taking the plunge into publishing an app step back and ask, β€œwhat’s my mobile strategy?”

Posted in Marketers by Corey Crawford

January 22, 2015

Auto-Collection of User Events on Android

Artisan announces auto-collection of user events on Android. Drop our SDK in your mobile app and instantly understand how people are using your app.

Posted in Developers by Audrey Troutt

January 16, 2015

A Deeper Dive on Effective Push Notifications

In a recent survey of more than 500 consumers, Artisan looked at how push notifications are both succeeding and failing as a retail marketing strategy.

Posted in Marketers by Bob Moul

January 6, 2015

Getting Great App Store Ratings

Circa, shared insights on how they achieved great app store ratings. Artisan breaks how to implement their strategy quickly and easily.

Posted in Marketers by Jim Snavely

December 17, 2014

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