All registrations must be accompanied by full payment. If you are unable to pay online with a credit card and would like to pay by cash or cheque, please call the AMA Toronto Region Management Office at 416-944-9529 and provide a credit card to secure your seat; your credit card will not be charged unless payment is not received by the event date. Your registration is not considered firm until you have either paid or provided a credit card number for your reservation.  Bookings are considered firm unless cancelled 5 business days in advance. Substitutions allowed at any time. 

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• The Canadian Chief Marketer - Navigating a Market with Falling Crude and Looney

  • When
    28 May 2015
  •  
    7:30 AM - 10:00 AM
  • Location
    The Spoke Club 600 King Street West (corner Portland) Toronto, ON M5V 1M3

  Register

  The Chief Marketer's job in 2015 is nothing like what it was even a year ago. Modern CMOs are faced with scores of new challenges: customer acquisition and retention online, growing sales with even tighter budgets, shrinking margins, a maze of digital and mobile opportunities. Nonetheless, the outlook is optimistic, according to the CMO Survey conducted in February 2015.

  Join us for a cross-industry CMO State of the Union breakfast as our expert panel of marketing leaders discuss:
  

  • The marketing budget: the marketing mix
    
  • How is technology enabling or disabling the organization?
    
  • Where are your experts: in-house or external?
    
  • What is the role of outsourcing and offshoring?
    
  • The CMO scorecard
    
  • Talent: then and now

  Moderator: Craig Lund, President Marketing Talent Inc and Secretary & Vice President, Mentor Exchange – AMA Toronto 
  
  Expert Panel:
  

  Dave Bigioni, VP Marketing – Molson Coors
  

  Clinton Braganza, SVP Marketing, Canadian Banking ‐ Scotiabank
  

  Kirsten Chapman, CMO & EVP, E-Commerce – Indigo Books & Music

  Jeff Berry, Senior Director, Research and Development - LoyaltyOne

  Our Sponsor:

  
  

  Date and time:
  Thursday, May 28, 2015
  7:30 - 8:00 am - Registration, breakfast, and networking
  8:00 - 9:30 am - Panel discussion and Q&A
  9:30-10:00 am - Networking (optional)
  

  
  Venue:
  The Spoke Club
  600 King Street West (on Portland/King corner), 2nd floor
  
  Admission Fee:
  Members: $50
  Non-members: $80

  
  

  Follow this event on Twitter: 

  @amatoronto #AMAcmo #AMAevents
  

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