Oscar award-winning actor and producer Kevin Spacey spoke to 2,600 marketers from 50 countries at Content Marketing World 2014, held September 8-11, 2014 in Cleveland, Ohio. During his Read More
I’ve been in Dubai for just under 2 years now. During this time, I’ve been fortunate to count among my clients some of the most brilliant tech entrepreneurs in Read More
I can’t believe it took me this long to find this gem. Happened across it while reading this excellent post shared by the Sandstorm Digital curation team. Watch Read More
“Your brand is no longer what you say it is, [it] is defined by those who experience it.” – Brian Solis Most successful brands understand this concept but Read More
Angela Ahrendts (ex-Burberry chief, now Apple head of retail) and Christopher Bailey have transformed the way Burberry engages with the world, from its consumers to its associates, leveraging Read More
Yesterday, Jack Daniel’s and Arnold Worldwide launched a new, fully-immersive digital campaign known as The Few and Far Between. With this campaign, the iconic whiskey brand is raising Read More
A hot topic that threads off from Brand Narrative, is that of Branded Entertainment. A very exciting area that niche emerging agencies are jumping into. [youtube]https://www.youtube.com/watch?v=VA8ZEKM_0iQ&feature=youtu.be[/youtube] Branded entertainment Read More
[youtube]https://www.youtube.com/watch?v=T4yX8-r-GnM[/youtube] The Story: The time has come for humanity’s first interstellar trek to Terranuvem, the cloud planet, and Chief Engineer Cyrus Agarwal has been chosen to ready a Read More
Via Adweek. Lindsey Stirling is not only one of the most subscribed to YouTubers (5,215,140 subscribers) she also has a really passionate, engaged fan base. Which has led Read More
Brilliant panel discussion on the “The Death of Branded Content – The Rise of Brand Storytelling. Scott Donaton, President & CEO, Ensemble and a pioneer at the intersection of content and Read More
Writing is a craft. Be it in fiction or in a business context, words are your raw material. A story, fiction or otherwise is shaped by plot and Read More
With the prestigious 2014 Cannes Lions festivities coming to a close, it’s almost sinful not to blog about a major theme during this year’s “Oscars of the Advertising industry” Read More
Cravendale’s latest commercial from the fantastic Wieden & Kennedy is.. one creepy ad. This sinister story tells of a Cookie boy, Barry. In a sort of fantasy, fairy tale land. Where Cookies Read More
Didn’t see it coming? Haha no, nor did I. Great bit of advertising. This short manages to do 3 things well: 1. Product Experience. Relates to the product Read More
Johnson’s Baby (Middle East) recently launched a campaign called “The Grandparents Frame“. The idea (in a nutshell) revolves around an app that allows parents to send pictures of Read More