Content

There’s a changing mindset in the marketing function. Its the realisation that customers demand information wholly relevant to them personally, that engages them, supports them when they have decision to make and allows them to feed back.

In simpler terms its the shift from outbound to inbound marketing.

Marketing teams have sussed that expending energy trying to knock doors down will only work so far. And that there’s another  way of getting to the person on the other side – by passing the keys under the door and getting them to open it!

But how do you get their attention if you are no longer hammering on the door down with direct marketing? Can you rely on just being out there, ready for when they need you?

The answer is ‘yes’ and this is where our digital content services come into their own.

At Skout engaging content is the critical success factor, whether we are providing PR campaigns, social media, or supporting our clients’ marketing programmes.

The foraging we do within your business finds the stories and raw material to make you noticed. In addition to turning that straight into PR results, we also craft it into high value marketing assets.

We’ve produced b2b web video series which have driven marketing campaigns, triggered social media conversations and given extra dimension to online media coverage. We’ve developed e-Book concepts that can support long tail keyword targeting, while driving blog content and PR stories. We’ve developed mobile apps and online tools, that help our clients engage their customers, build loyalty and again drive strong PR results. We’ve also turned our hand to almost all aspects of written word.

Content is critical to everything and our services include:

• Content theme development
• Video production
• Audio production
• App design and development
• Website development
• Social media hubs
• Photography
• eBooks
• Whitepapers

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