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Does Your Marketing Catch the Moment?
Know when each customer is ready to make a decision – and use individualized insights to send relevant customer communications. Teradata Marketing Applications knows how to power your brand.
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We Power Marketing
Teradata Marketing Applications helps you catch the moment by using individualized insights that delight your always on-the-go customers – with relevant, timely offers via any digital channel.
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Power Your Marketing with Individualized insights
Improve Marketing Agility and Connect with Customers Directly
Power your brand engagement, connect with customers one-to-one and boost sales by leveraging individualized insights to empower every element of your data-driven marketing applications program — including processes, channels, campaign financials, performance analytics, and even digital marketing templates — in a single application, on-premise or in the cloud. Marketers, meet the Teradata Integrated Marketing Cloud.
Teradata Integrated Marketing Cloud
Marketing Resource Management
Omni-Channel Marketing
Digital Marketing
Marketing Analytics
Marketing Resource Management
Get the Most from Your Marketing
Be agile, be proactive and be informed with Teradata’s Marketing Resource Management solution. Manage workflows, budgets, and market-ready assets that meet brand standards and industry regulations.
Learn MoreMaximize the Impact of Your Marketing Spend
Find out quickly what’s working and what’s not — and make real-time adjustments — with Teradata Planning & Spend Manager.
Learn MoreReap the Rewards of Proactive Collaboration
Get the input you need to execute powerful — and compliant — marketing campaigns that provide real customer value with Teradata Workflow & Collaboration Manager.
Learn MoreManage Your Valuable Assets
Maximize investments in both brand messaging and asset development and provide easy resource access for colleagues worldwide with Teradata Marketing Asset Manager.
Learn MoreOmni-Channel Marketing
Give Your Customers What They Want
Deepen your customer relationships by delivering individualized, relevant, right-time inbound and outbound communications with Teradata Omni-Channel Marketing.
Learn MoreDELIVER THE RIGHT MESSAGE AT THE RIGHT TIME IN THE RIGHT PLACE
Segment your customers, connect with them on their terms, and power your communications to drive results with Teradata Customer Interaction Manager.
Learn MoreCREATE REAL IMPACT At the Right Time
Ensure customer data from all your channels fuels relevant, timely interactions with Teradata Real Time Interaction Manager.
Learn MoreDeliver marketing across digital channels from one place
Reach your customers directly by designing, optimizing, delivering, and analyzing content for across digital channels with Digital Marketing.
Learn MoreDigital Marketing
Empower Sophisticated Digital Execution and Analysis
Create, test, execute, and optimize your digital marketing campaigns via email, mobile, social, and Web with Teradata Digital Marketing.
Learn MorePERFECT YOUR INBOX ACCURACY
Design, optimize, and individualize your email content – and reinforce the value of your brand – with Teradata Email Marketing.
Learn MoreBUILD mobile RELATIONSHIPS
Let your customers choose when, where, and how they interact with you. Be there when they need you with Teradata Mobile Marketing.
Learn MoreIMPROVE YOUR SOCIAL INTERACTIONS
Integrate social data into your communications and increase your campaign reach with Teradata Social Marketing.
Learn MoreBUILD A STRONGER ONLINE PRESENCE
Create instant landing pages that engage your target customers with Teradata Web Marketing’s flexible, custom capabilities.
Learn MoreMarketing Analytics
Measure Your Marketing Success
Harness the power of your customer data — across marketing campaigns, platforms, geographies, and departments — to build truly relevant, sales-generating marketing strategies with Teradata Marketing Analytics.
Learn MoreTERADATA INTERACTIVE
Create, Communicate, and Convert with Confidence
From campaign strategy and creative design to data management and deliverability (and everything in between!), our team of seasoned experts helps power your digital marketing campaigns. Send cross-channel customer communications that lead to conversions with Teradata Interactive.
Teradata InteractiveMeet Our Valued Customers
Find out why the world’s savviest communicators rely on Teradata technology and support services to attract and retain their most valuable customers.
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Happening Now
Teradata Connect 2015
Join us for the Marketing Event of the year and get connected with peers and experts!
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Increase Engagement with Mobile Push Messaging
Teradata recently acquired Appoxee to offer leading mobile marketing capabilities and enable brands to directly connect to their customers in real-time on their smartphones.
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Data-Driven Marketing
2014 Gartner Magic Quadrant for Integrated Marketing Management
Data-Driven Marketing Survey 2015: Progressing Toward True Individualization