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The Interactive Producer Blog
I share my insights on interactive advertising, social media, creative strategy, project management and technology.
Twitter Elite in AustinTweet me! @ShannonSwenson
Recent Posts
- Augmented Reality In Social Applications
- MLB Dropped the Ball
- Need Social and Marketing Talent?
- Obama Wins Viral Video
- Scattered & Smothered: Waffle House PR Strategy
- Courting Brand Evangelists to Twitter
- Review: GoDaddy
- Reaching Friends In a Crowded Twitter Room
- Brand Stewardship In Interactive Campaigns
- The Brand Domainer Role
- All Your Domainjack Are Belong To Us
- The Domainjacking Primer
- Social Media Checklist for Interactive Campaigns
- Domain Checklist for Interactive Campaigns
- TWIP Bulletin #3
- “Quirky Holiday” SEM Strategy for Brand Awareness
- USMC Leadership for Community Managers
- TWIP Bulletin #2
- How to Alienate Online Customers
- The Benefits of Your Stagnant Forum
- HBOlab Explores Social Media
- TWIP Bulletin #1
- How to Strengthen Your Online Community
- Most Companies Avoid Social Media (for now…)
- The Online Community Lifecycle
Popular Topics
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Account Management
Brandjacking
Brand Stewardship
Buzz Marketing
Customer Service
DNS Administration
Domainjacking
Experimental Advertising
Group Dynamics
IA
Integrated Campaigns
Leadership
Lurker Conversion
Media Strategy
Memes
Micromedia
Mobile Advertising
Online Community Management
Personal
PR
Project Management
Psychology
Research Studies
Review
Reviews
SaaS
SEM
SEO
Social Media Engagament
Social Media Engagement
Social Media Strategy
UGC
Usability
Viral Marketing
Web Analytics
WOM
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About Me
I am a senior-level interactive producer that provides agency support & client service across multiple industries.
Areas of Expertise
- Social Media
Social Media Strategy, Engagement & Measurement, Online Community Management, Viral, WOM & Buzz Marketing - Account Management
Integrated Campaign Strategy, Finance, Sales & Business Development, Pitch Support, Research, Media Planning, Web Analytics, SEM/SEO - Project Management
Scope, Defining Docs, RFPs, Methodologies, Leadership & Training, Resource Management, Risk Analysis, Business Continuity - Web Technologies + Design
Data Modeling, Mashups & APIs, Hosting & DNS Administration, Branding, Identity, Usability & IA Design
Case Study: John Deere
[Sr. Interactive Producer]
John Deere’s annual campaign promotes its dealer network and boosts equipment sales to residential consumers.
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