Harmony

Growing a national brand from the “roots up”

If you’ve visited a Lowes or Home Depot lately, you’ve probably experienced Harmony… a national sod grass program with the goal of improving America’s outdoor living experience.

Team Tungsten spearheaded the brand’s development, positioning and implementation — from the initial logo design and tagline, to collateral materials and vehicle wraps.

In addition, we integrated the Harmony brand message throughout their digital web presence — from web development and social media pages, to an interactive mobile web strategy.

The results? A clear, compelling and consistent brand experience across all customer touch points, one that increases brand recall and equity, while ensuring continued growth.

"For the record, changing our name to PODS was one of the best moves we ever made."

Pete Warhurst
President/Founder, PODS