Abstract

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The first UNWTO Study on Tourism and Intangible Cultural Heritage provides comprehensive baseline research on the links between tourism and intangible cultural heritage (ICH).

The publication explores major challenges, risks and opportunities for tourism development related to ICH, while suggesting practical steps for the elaboration, management and marketing of ICH-based tourism products.

Through an extensive compendium of case studies and good practices drawn from across five continents, the report offers information on, and analysis of, government-led actions, public-private partnerships and community initiatives. It further offers recommendations on fostering responsible and sustainable tourism development through the safeguarding of intangible cultural assets.

Table of Contents

• Acknowledgements
• Foreword
• 1 Tourism and Intangible Cultural Heritage: Concepts and Definitions
• 1.1 Intangible Cultural Heritage
• 1.2 About the UNWTO Study on Tourism and Intangible Cultural Heritage (T&ICH)
• 1.3 Categories of Intangible Cultural Heritage
• 1.4 Key Producers, Performers and Bearers of Intangible Cultural Heritage
• 1.5 Cultural Identity, Exchange and Change
• 1.6 How Tourism and Cultural Heritage Management Partnerships often Develop
• 2 Major Challenges of Tourism Development Related to Intangible Cultural Heritage
• A – Perspectives of Different Stakeholders
• 2.1 Perspectives of the Cultural Heritage Management Sector
• 2.2 Perspectives of Academia
• 2.3 Perspectives of the Tourism Sector
• 2.4 Perspectives of the Local Communities
• 2.5 Lack of Comprehensive Management Strategies
• 2.6 Reconciliation of Interests in the Light of Community Development and Poverty Elimination
• 2.7 Achieving Limits of Acceptable Change (LAC)
• B – Practical Steps for Developing and Marketing ICH-based Tourism Products
• 2.8 Designing and Integrating ICH Tourism Products in the Destination’s Tourism Supply
• 2.9 Marketing ICH Tourism Products
• 2.10 Identifying Challenges, Risks and Opportunities
• 2.11 Identifying Stakeholders and Defining Participation Mechanisms
• 2.12 Hierarchy of Attractions
• 2.13 Strategies for Developing ICH Assets as Cultural Tourism Products
• 2.14 Monitoring Performance, Impacts and Ensuring Sustainability
• 2.15 Summary of Key Issues
• 3 Outline of Case Studies and Good Practice Examples
• 3.1 Government-led Actions
• 3.2 Examples of Case Studies and Good Practices for Specific ICH Categories
• 3.3 Summary of Key Issues
• 4 Recommendations to Foster Sustainable Tourism Development through Safeguarding and Promoting Intangible Cultural Heritage
• 4.1 General Recommendations for all ICH Tourism Stakeholders
• 4.2 Specific Recommendations for ICH Tourism Stakeholders
• Annexes
• Bibliography