Urban Airship Employees Harness Their Skills to Create Holiday Hardware

6 Reasons Why Mobile Messaging Is Not Like Email

While email can be good for longer, time-insensitive messages that go to large groups of people, mobile messaging is about timeliness, relevance, personalization and action. Here are some ways that you need to look at mobile messaging differently if you want to be successful with it.

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Welcome Your New App Users with Onboarding Best Practices

From the time a user first opens your app, through the initial hours and days of their engagement with the app, this phase of the user lifecycle is known as “onboarding.” Successfully onboarding users after they download your app is your opportunity to make a good first impression. It’s important to get it right so they “stick” and become loyal, long-term users. An app user who does not see the value in your app may never return, or may even delete your app.

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3 Tips to Getting the Opt-In

With mobile, the power is in the hands of the consumer. We share three tips to help your brand get users to opt in.

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Reading Between the Data: It’s All in the Details

Whether you have a full data team or can rely on your own intuitive insight, you can use data to make your messaging meet your customer’s mobile moment of need.

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Optimizing Your Mobile Messaging

We strongly believe in aligning your messaging with user and brand goals. In this blog post, our head of Strategic Consulting explores how brands can optimize their mobile messaging plans for more effective engagement.

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Charitable Giving: Urban Airship Partners with Local Organizations for the Holidays

This year, Urban Airship employees in the Portland office worked with local charitable organization, New Avenues for Youth to help provide much-needed warm clothing for at-risk youth.

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How Retailers Can Stop Leaving Billions on the Table

Gift cards are the #1 gift nine years and running, but retailers could recoup $2.29B by transitioning from plastic to mobile wallet gift cards.

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The One Holiday Engagement Cliff We Didn’t Tell You About

Earlier this month we detailed initial findings from our annual holiday study of retailer apps and mobile's impact was huge. But there was one sizable drop in metrics that we had to investigate to determine what was happening.

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Apps Extend Connections Beyond Customers to Employees — Enter the B2E App

Many brands use apps as a way to better engage with their customers, however business-to-employee (B2E) apps hold a range of opportunities for businesses to connect with their employees, associates or franchisees.

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