Who we are

Jake registered his first domain name at age 13. It was for a Michael Jackson ‘Dangerous’ fan club that he ran from both the school canteen at recess, and the local community radio station on Friday evenings... awkward much? Jake went on to work with major Australian media brands including Austereo, Foxtel and the 2SM Super Network in the marketing, programming and music departments. Following a few pit stops, including a couple of senior positions in marketing and digital agencies, Jake fell head first into digital marketing

Producer, DJ and all-round music connoisseur, Joel is a natural communicator with an extensive history of managing and promoting successful events. Joel is a passionate lover and an indisputable friend-maker, with an appetite as vast as the night sky. Having personally collaborated on projects with International DJs and musicians in the past, Joel is now focused on discovering the best and brightest, and helping them to reach their full potential.

Corporate Management type by day, music producer by night, Nic is most well known for perpetually refusing to shave, and for entertaining dangerous amounts of creativity. With a love of the abstract and an affinity for the written word, Nic thrives on the constant innovation of original ideas and concepts. Having previously managed large teams and corporate budgets, Nic possesses both the proficiency, and the imagination needed to bridge the business and music world.

What would seem to many like an inordinate amount of time spent online, is to Daniel just another day in the life of one of the country’s top Social Media strategists. Ever since the age of 12, Daniel’s motto has been, “If it exists on the Internet, I will find it” – granted the “it” no longer refers to topless celebrity pictures. Daniel’s passion for developing technologies and Social Media is matched only by his love of business & music; and through this union of eclectic interests, Daniel is able to continually develop innovative ideas and strategies for our clients.

George began his career as a musician, playing in bands from the ripe old age of 13 before moving into the ‘business’ side of the music industry some 20 years later.

As a tour manager, George has toured with the likes of Boyz II Men, Salt ‘n’ Pepper, Janet Jackson, Destiny’s Child, Cypress Hill, Bon Jovi, Pink, Guy Sebastian, David Campbell, Delta Goodrem, Damien Leith, Brian McFadden and Kate Miller-Heidke. When he’s not on the road, George manages bands signed to both indie and major labels, and is currently responsible for co-managing the Baby Animals and Electric Empire at Billy Blue Music.

Alli cut her teeth in the music biz in London having worked as a promoter and agent before stepping into event sponsorship and marketing. Embracing the huge potential that brands play in promoting music and creating revenue streams for artists, Alli joined the team in 2014 to cement the relationship between brands and fans. Alli loves her dogs, tattoos, rum and Mexican food. Alli dislikes arrogance, printers and writing short bio’s about herself.

There are only two things in the world that excite Emir more than solving problems – strawberry milkshakes and sailing. Thanks to his tireless dedication to the pursuit of reason, Emir has notched up a lifetime of experience working in many industries and across all areas of IT – from security and enterprise IT to apps and development, systems administration and engineering. With mountains of exuberance and enthusiasm to match his frame, Emir’s positivity is nothing less than contagious. His technical finesse and logical approach in every situation see Emir driving the Jaden Social team to dizzying new heights of quality and efficiency every day.

Liam has been thrown into the deep end of digital marketing after completing his studies in 2014, with social media now pumping through his veins. In a previous life, Liam was a piano and vocal tutor, musical director and singer/songwriter and still manages to jam a few of these hidden talents into life outside of hanging out at Jaden HQ. M&Ms, Top 40 tunes and apps and devices that automate life (like the Belkin Wemo Switch!) are a few of Liam’s favourite things.

Mark crafted his design skills drawing stick figures and book-corner animations at school. After spending years studying the magic of design, Mark joined the Jaden Social team armed and ready to visually communicate anything and everything. His love for typography and minimalistic design (and his hate for Comic Sans) have become valuable assets in developing artworks for the team. Mark aims to use this magic for good hoping to make digital and print media more aesthetically pleasing.

For the past 2 years, Katy has been working as an Online Content Manager in London. She recently made the big move to Sydney and is now combining her marketing knowledge with her passion for music. Outside of Jaden HQ, Katy loves running, drinking gin, eating Italian food and writing articles for her own music blog, but not always in that order.