Research and Analyze

VoterMapping.com is the most powerful voter research and analysis tool available.  With a basic subscription you’ll be able to do all of the following:

  • Instantly create complex selections to get individual and household counts.
  • Create a selection and then analyze its distribution across cable television soft and interconnect zones from National Cable Communications (NCC) Media so that you can make the most intelligent cable buys for your targeted message.
  • Make a selection then open any other branch of the tree to see how that selection breaks down over a large number of variables.  For example, select all voters who meet a certain voting history pattern then open the County branch and see how they are distributed across counties.  Open the State Income Decile branch and see how they are distributed across income ranges.  Do the same for party affiliation, gender or any other variable represented by a branch in the tree.
  • Design and export at no additional charge, complex spreadsheets.  Select a universe of voters meeting your criteria then create a spreadsheet where you determine what you want to show for rows and columns.  For example, create a spreadsheet of your universe where the rows are precincts and the columns are party, gender, race, etc.  Export the spreadsheet in order to open it up in Excel or some other program and do additional analyses and presentations outside VoterMapping.com
  • Look up any individual voter in the state and “see” their house.
  • Identify all the voters along a certain street in a particular neighborhood.
  • Change the coloring scheme of the voter “dots” based on any attribute in the system.  Color the dots by party, by income, by race, by ethnicity etc. and see new patterns emerge that were previously unknown to you.
  • Us the polygon tool to create a precise boundary and analyze the voters within it.
  • Overlay multiple types of boundary lines over the map to see the relationship between old boundaries and new boundaries.
  • Make a selection of just the new portions of a congressional, state senate or state house district and analyze the voters in those new portions.
  • Make a selection and then create a “heat map” to show concentrations of your selected voters.  For example, select high frequency voting Republicans who give to political campaigns and see where they are concentrated across your district.
  • Change the visualization of the data to “choropleth mapping” mode so that you can color counties, precincts, congressional districts etc. on a scale for your attribute.  For example, color every county in the state on the basis of the ratio of Democrats to Republicans or color every precinct in your district on the basis of voter turnout.
  • Display data cards over the map with choropleth mapping so that you can make visual side-by-side comparisons with pie charts or bar graphs of different voter characteristics (party, gender, race, etc.) between different counties, districts, etc.
  • All of these analytical tools operate at blazingly fast speeds and are at your fingertips instantly.

No Additional Charges for any Analytical Use of VoterMapping.com
The analytical power you’ll have available to you with VoterMapping.com comes at no additional charge. Your standard subscription fee will cover all of this capability plus free downloadable records in number equal to the cost of your subscription.

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