Tribune: The Cutting Edge of Advertising

Why The Best Agencies Don't Always Want to Pitch for Your Business

da Johanna McDowell on 8 January 2016

It may seem counterintuitive for agencies to walk away from new business prospects, but their reasons for doing so are often quite logical. Più informazioni

THE JOY OF DIGITAL GIVING

da Mark Tungate on 11 December 2015

I’m not a mind reader, but I know what you’re thinking about. You’re thinking about shopping. It’s probably something to do with the time of the year: in theory, Christmas is a period of good cheer and peace on earth – but in practice, it’s all about the gifts.In our time-pressed, crowd-averse world, we tend to do a lot of our shopping online. So digital retailers are naturally keen to get our attention at this time of year. For example, take a look at this spot for a German online gift shop, Geschenkidee. Created by the Berlin agency Dojo, it won an Epica Award in November. Più informazioni

Weather Forecasts from the Cloud

da Mark Tungate on 23 November 2015

Once upon a time, the only way to find out what the weather was doing was to check the forecast – or step outside. In both cases, apart from deciding what to wear, there were very few ways of taking advantage of the situation. Più informazioni

AdForum Summit NY 15 Press Review

da Philippe Paget on 4 November 2015

Every year, consultants participating to the Summit write about the event and what they learned during that week. Please find below extract of their articles and links to the original source. Più informazioni

What Interns Could Learn From The Intern

da Matthew Hallock on 23 October 2015

In the new movie The Intern, Robert DeNiro plays a widowed, retired businessman who takes a senior internship with Anne Hathaway’s hot Internet fashion company “to fill a hole in my life”. DeNiro’s performance is quietly wonderful — akin to Jack Nicholson in About Schmidt Più informazioni

Ten Industry Trends from the AdForum Worldwide Summit

da Hervé de Clerck on 19 October 2015

The invitation-only AdForum Worldwide Summit took place in New York from October 5-9. It brought together 30 agency search consultants with 23 agency CEOs... Più informazioni

When Your Car Drives You

da Mark Tungate on 12 October 2015

Technology is replacing performance as the central sales pitch of car advertising. Car ads have tended to focus on the driver experience, whether the person (usually a man) behind the wheel is negotia... Più informazioni

Cadillac Ad Still Fresh After 100 Years

da Matthew Hallock on 17 September 2015

Matthew Hallock is the president and creative director of The Voice, based outside New York City in Fairfield, CT. Hallock started the firm over 15 years ago after a dual career as a NYC ad agency creative director and university professor, focused mostly on the history of advertising. As a regular contributor to The Tribune, Hallock explores the history of advertising from every angle, and relates his insights and observations to connect the industry’s inspiring past with current advertising challenges. Più informazioni

Advertising, Sportswear Brands, and Wearable Technology

da Mark Tungate on 14 September 2015

Technology is improving our physical performance, but thankfully we don’t have to look like The Terminator. The first inkling that technology was about to improve our sporting prowess probably came ... Più informazioni

Le Divorce

da Bruno Gralpois on 17 August 2015

Committing to reciprocal feedback before making agency review de... Più informazioni

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Tribune: The Cutting Edge of Advertising

Why The Best Agencies Don't Always Want to Pitch for Your Business

THE JOY OF DIGITAL GIVING

Weather Forecasts from the Cloud

AdForum Summit NY 15 Press Review

What Interns Could Learn From The Intern

Ten Industry Trends from the AdForum Worldwide Summit

When Your Car Drives You

Cadillac Ad Still Fresh After 100 Years

Advertising, Sportswear Brands, and Wearable Technology

Le Divorce

Interviews

Brand Voices : Laurence Bordry – Direction communication ...

Agence RP : Patricia Azzaro (Florence Gillier & Associés)

Adam Carolla

Brand Voices : Rodophe Roux, Chief Digital Officer de Wik...

Agence RP: Stéphane Billiet (We Agency)

Tribune

Why The Best Agencies Don't Always Want to Pitch for Your...

THE JOY OF DIGITAL GIVING

Weather Forecasts from the Cloud

AdForum Summit NY 15 Press Review

What Interns Could Learn From The Intern

Novità su AdForum

NIVEA Second Skin Project