Pumping life back into print with "Tiny Holes"
March 12th, 2013 / Comments (0)
We almost guarantee this will take home a few lions. So simple. Simple brilliant.
To market the ease and need for people to give blood, and save up to four lives, blood bank Hemorio partnered with Binder Visão Estratégica in Rio de Janeiro. The agency came up with the concept that all it takes is a tiny imperceptible hole in your arm that goes unnoticed by you but has a big impact for others. To get people's attention they punched a tiny hole through publications to drive home their point.
Via: The Minneapolis Egotist
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