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Importance of Image Alt TagGenerally, in these days of clean, fresh Web 2.0 design, I would keep the use of images to an absolute minimum on your site (and only to make it visually appealing). Where you do use images, ensure that the following recommendations are met:
Say, for example, that your image is of two people shaking hands and this is meant to symbolize collaboration solutions (one of your keyphrases and the topic of your page). Suitable alt text might be: Two people shaking hands, symbolizing collaboration solutions from ABC company. More on SEO Optimization
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Related SEO TipsThe importance of anchor text in SEO Importance of Number of Links on the Page The Importance Of Page Title
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