We create brands that build business

In the increasingly sophisticated recruitment sector, Connections needed an edge in the market and a focus for their team. They asked us for a new brand centred on a big idea.

Our solution tapped straight into the values and ambition of three core audiences. ‘Ambitions_matched’ has instant appeal for clients, candidates and employees alike; meanwhile the contemporary visual identity is alive with connections.

Integrated across all company communications, the new brand identity focuses the business strategy around a vibrant brand strategy: Connections_reinvented.

• BRANDING PROPOSITION AND POSITIONING
• LOGO & VISUAL IDENTITY
• STATIONERY
• COPYWRITING
• WEBSITE DESIGN
• RESPONSIVE WEB DEVELOPMENT
• PHOTOGRAPHY & ART DIRECTION
• SYSTEMS INTEGRATION
• SIGNAGE DESIGN
• BRANDING LAUNCH PRESENTATION

Right from the start our branding agency VGROUP understood we were a B2B services business looking not only to define our brand but also to communicate this through a distinctive visual identity. Every step of the way from defining exactly what deliverables we could expect through to a passionate involvement in the finished designs, the team shone. I’d have no hesitation in recommending VGROUP and hope to work together in the future

Beautiful. Elegant. Seductive. Fox & Rose’s ethos reflects its collections: luxury lingerie hand-selected from the best British designers. But as a start-up brand in the competitive world of online retail, the company had to stand up and stand out immediately. We created a beguiling brand that exuded heritage as well as luxury. The ecommerce website is a pleasure to view and use. The identity runs exquisitely across packaging and stationery. The results can be seen in press coverage, customer praise and growing sales.

• BRAND PERSONALITY & POSITIONING
• LOGO & VISUAL IDENTITY
• PACKAGING
• PRINT MANAGEMENT
• ECOMMERCE WEBSITE DESIGN
• PHOTOGRAPHY & ART DIRECTION
• VIDEO PRODUCTION

VGROUP, our branding agency, took the care to understand the concept behind Fox & Rose and the brand values as well as experience we wanted to create. After several exploratory meetings, they quickly came up with a solution, which aligned with our vision for the brand. They developed it further from print to web and packaging. Design of the website was professional, quick and considered. The result is both an extremely attractive and usable intuitive ecommerce site. I believe the quality of VGROUP’s work has been a key contributor to the success of Fox & Rose thus far.