With Miller Electric, I learned quickly that my designs needed to consistently reflect the corporate values Miller takes pride in. Miller means power, reliability, and service that can be relied on. I worked with this client to produce designs that were conservative, intuitive, and above all, blue.

Objectives

• Logo usage must comply with corporate standards
• Consistent branding - Corporate color palette & Type Face
• Global Navigation Re-design - ease of navigation and usability
• Minimal file size and load time
• Organize content with appropriate hierarchy - placement and weight

Miller offers a variety of fun extras for market segments. I worked with the client to design the Welding Projects section to be a place where welders will go for inspiration, plans, and tips for better welds.

Objectives

• Design a one-source page where users can find all the info they need
• Promote products, discussion, educational materials, and safety resources
• Develop a feeling of community
• Use a grid layout to create a visually cohesive page

I worked with Miller to design a user-friendly, consumer-oriented product selection guide. Selecting the right welding machine can often be a very overwhelming experience. With the SmartSelector, Miller recommends products based on the user's criteria, determined by answering a few simple questions.

Objectives

• Create a graphical web-based interface for product selection
• Simplify an overwhelming process
• Incorporate icons to make input values easily understood
• Make the user's next step clear with graphical and textual indications
• Use concise, descriptive verbiage
• Create a layout that offers clear comparison between recommendations
• Allow one recommended product to be the focus of the results page

Miller's online marketing includes HTML formatted e-mails. Some are scheduled e-newsletters that serve to create community and inform. Others are advertising placements for magazines that serve to generate site traffic and create awareness of Miller Electric and their products.

Objectives

• Lay out content in a narrower width for viewing in a mail client
• Write CSS and HTML to prevent mail clients from rendering poorly
• Keep code concise

Miller offers a large library of welding resources. In this area of the site, users can find anything from tips to improve their welds to welding safety recommendations.

This is a site I designed and built early in my web career. The goal was to have a news site that could be easily maintained via password protected admin pages. I selected a third-party content managing software and designed and implemented graphics and a custom layout. I wrote the help documentation for the back-end pages and training the client to upload images, write and edit content, as well as stage, archive, and publish issues.

Objectives

• Create a database driven, easily maintained news site
• Design a custom look and feel for third-party PHP code
• Write help documentation and train client to use the admin interface.

I have done a series of product flash animations for Jacobsen. Typically, the animation pans and zooms around a product application image with marketing copy transitions that correspond with key features illustrated in the photograph.

Objectives

• Generate product awareness
• Promote traffic to the product page
• Create excitement for the product

We are currently in the finishing stages of producing a complete site redesign for Hobart Welding Products. Hobart asked that we designed a site for them that would reflect their stature as manufacturer with a nation-wide distribution network.

Objectives

• Re-establish online corporate identity
• Adhere to consistent design standards site-wide
• Organize architecture & navigation to be logical and intuitive
• Use imagery that invokes excitement for products
• Use concise, descriptive verbiage