E-commerce Paris

Paris Retail Week2015 assessment

Paris Retail Week closed its doors on September 23rd after an exciting event buzzing with content and communication. The event at Paris Expo Porte de Versailles brought together the E-Commerce Paris (12th event) and Digital(in)Store (1st event) shows to embody the bond between on- and offline retail. 31,500 professionals attended quality conferences and the E-Commerce Awards ceremony over the 3-day event. Let’s look back at the event sponsored by the Ministry of Economy, Industry and Digital.

• 10h-11h30
  Salle 6
  Conférence Plénière d'ouverture 1 | Going international – Histoires d'un développement international réussi
• 11h30-12h30
  Salle 6
  Rookie Session 1 | Trouver les bons financements
• 11h30-12h30
  Amphi Sirius
  Session Spéciale FEVAD | Protection des données personnelles
• Pause Déjeuner
• 14h-16h
  Salle 6
  Twitter Academy | Les utilisateurs de Twitter en France, les nouveautés produits ...
• 14h-15h
  Amphi Sirius
  Keynote Microsoft | Comment innover grâce au digital et au design de service
• 15h-16h
  Amphi Sirius
  Session Spéciale CPA | Une vision élargie du marketing à la performance
• 16h-17h
  Salle 6
  Rookie Session 2 | Savoir bien s'entourer (recrutement et partenariat)
• 16h-17h
  Amphi Sirius
  Keynote
• 17h-18h
  Amphi Sirius
  Session Spéciale SNCD 1 | Connect Attitude 2014 : les comportements des consommateurs sur le web social et mobile
• 18h-19h
  Salle 6
  Remise des prix des E-Commerce Awards

Consulter le programme

• 9h30-10h30
  Salle 6
  Conférence Plénière 2 | Cross the Barriers! Contraintes légales & financières
• 9h30-10h30
  Amphi Sirius
  Session Spéciale ACSEL | Focus sur le e-commerce BtoB
• 10h30-12h30
  Salle 6
  Facebook Marketing Academy | Générer du ROI, retargeting, fidéliser ses clients?
• 10h30 - 11h30
  Amphi Sirius
  Session spéciale GS1 | Quels sont les enjeux du règlement UE 1169/2011 pour les sites de vente en ligne ?
• 11h30 - 12h30
  Amphi Sirius
  Session Spéciale FCA | Stratégies cross-canal et groupements de commerçants. L'exemple du drive.
• Pause Déjeuner
• 14h-15h
  Salle 6
  Conférence Plénière 3 | Ready to take the pressure ? L'accompagnement SI d'une expansion européenne
• 14h-15h
  Amphi Sirius
  Session Spéciale CMD | Du Psycho-marketing à la Manipulation douce. Comment changer les comportements des consommateurs ?
• 15h-16h
  Salle 6
  Rookie Session 3 | Se développer et accroître sa visibilité
• 15h-16h
  Amphi Sirius
  Session Spéciale FEVAD | Quelles innovations pour la logistique de demain ?
• 16h-18h
  Amphi Sirius
  Session Spéciale MMAF | Mobile to store : la digitalisation de la zone de chalandise

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• 9h30-10h30
  Salle 6
  Conférence Plénière 4 | Keep things simple ! Réussir sa croissance européenne grâce à la logistique.
• 9h30-10h30
  Amphi Sirius
  Session Spéciale BEVH | E-Commerce en Allemagne - Facts, Trends, Players, Opportunities
• 10h30-12h30
  Salle 6
  Google Academy | Le parcours client multi-écran, enjeux, mesure et optimisation
• 10h30 - 11h30
  Amphi Sirius
  Session spéciale L'Echangeur PME | Les clés du e-commerce à l'international
• 11h30 - 12h30
  Amphi Sirius
  Keynote Twitter | Win the moment : appréhender le realtime marketing
• Pause Déjeuner
• 14h-15h
  Salle 6
  Rookie Session 4 | Savoir s'exporter
• 14h-15h
  Amphi Sirius
  Keynote Business & Decision | Big Data, moteur de l'incertain
• 15h-16h
  Salle 6
  Conférence Plénière 5 | Engage ! Facteurs-clés pour toucher et fidéliser les consommateurs européens
• 15h-16h
  Amphi Sirius
  Session Spéciale SNCD | Email Marketing Attitude - BtoC : Usages et tendances sur la communication personnelle online en 2014
• 15h-17h
  Amphi Sirius
  Session Spéciale CMD | Objets connectés : facilitateurs ou contrôleurs de nos comportements ?

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E-Commerce Awards : The 2015 winners

• CRM : FROM THE LEAD TO THE CUSTOMER Antvoice : My La Redoute

  Thanks to its artificial intelligence recommendation technology, AntVoice has developed an entirely customized shop for one of France's e-commerce leaders: La Redoute. For the first time, a French e-merchant provides each visitor and customer a personalized home page with specific product, content or offer recommendations.

• DIGITISATION OF POINT OF SALE THINK&GO : Connected Displays

  Connected displays are a new generation of displays allowing each and every pixel to communicate with connected devices (phones, cards, passports...) by simply placing objects on placeholders in images. They then become a channel of Connected Commerce, engaging consumers, from impulse to transaction in less than a second, revolutionizing the customer journey.

• CUSTOMER EXPERIENCE VIAVOO : Mobile Apps Insight

  Mobile Apps Insight is a new edition of the viavoo Social Play platform: continuous analysis of comments posted in mobile stores to reveal and compare key insights of the user experience (design, ergonomics, features, opinions, expectations, dissatisfactions...). Available for e-merchants as a SaaS.

• BRAND EXPERIENCE CLIC2BUY : Clic2Buy

  Clic2Buy is a ''Buy It Now'' turnkey solution connecting brands to their distributors with a ''Buy'' button on any communication medium. The goal? Turn communications into sales points and facilitate consumer purchase journeys.

• LOGISTICS INPOST FRANCE : E-commerce connected lockers

  Building a national network of e-commerce connected lockers, available 24/7. Consumers can have their orders delivered and returned, ship packages and also make them available.

• Social Commerce HOWTANK : Click to Community

  Howtank transforms the e-commerce market with an innovative concept: Click to Community. Through community chat, website visitors are now greeted, guided and advised by their peers in real time. The main objective is to humanize the user experience by empowering the right people at the right time.

• TECHNOLOGY AB TASTY : AB Tasty for App

  AB Tasty is a testing and personalization solution to improve conversion rates. The "for App" option easily optimizes the interface of a mobile application, and user experience, without having to resubmit the application to stores.

• Rookie of the year SMARTPIXELS : Projection mapping augmented reality

  Augment your revenue per sq.m! SmartPixels develops augmented reality technologies for points of sale of the future. Offer a unique memorable experience, satisfying your customer’s desire for customisation. Lead the customer in an emotional journey with your brand and let them know who is behind the product they buy. Display all the possible variants on a single object. Live change the texture, material, color, and atmosphere of your product to create a truly digital and physical shopping experience.