All things being equal, most dealerships prefer to have potential customers contact them on the phone or submit an email lead before visiting the showroom - and it's obvious why. Connecting directly with shoppers lets dealerships control the sales process and provides an extended opportunity to market to customers, even beyond the point of purchase. But […]

More than halfway through the year, auto sales are booming – consumers everywhere are making the choice to upgrade their cars and trucks. But while 17 million new vehicles are expected to roll off dealer lots in 2015, even more already-owned vehicles will be staying put, tucked safely away in driveways and garages across the […]

Whether it’s a countdown of days until the end of the month or minutes needed to reply to an inbound email, in automotive, the clock is always ticking. When communicating with customers, timeliness matters, and failing to set up processes that ensure prompt, informative follow up to customer inquiries can put your dealership in jeopardy. […]

If you’ve been to your local auto auction lately, you know one thing for certain: Acquiring quality vehicles isn’t as easy as it used to be. Margins are compressed, and demand for clean, sellable cars at a national level has made it difficult for the average dealership to compete for inventory. As a result, most […]

New-car sales are red hot this year; however, many dealerships still feel the pinch when it comes to acquiring used-car inventory. A missed opportunity, one of the biggest pools of quality used-vehicles is largely untapped: customer trade-ins. According to a recent study by C+R Research, less than half of all consumers who initially consider trading […]

Between working the showroom floor, handling paperwork and keeping up with other dealership responsibilities, finding time to give your full attention to each and every text message, email and chat customers send your way can be a daunting task. And getting a response can be even more of a challenge. But to have your replies read, […]

On the elevator, between commercials, while walking the dog – at every pause, mobile-savvy consumers have an opportunity to reach for their devices and dive into their inboxes. A rising trend, smartphones have given individuals greater access than ever before, and as a result, norm behaviors are shifting. Some actions commonly done on PCs are now commonplace […]