Wendy Bendoni

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WWD Magic “Fashion Alert” – October 22, 2012

Gone are the days of analyzing consumer trends based on demographics, psychographics and hemlines…

Forbes Digital Magazine, featured in article – September 8, 2011

“Nightmare on Fashion Night Out”

www.forbes.com/sites/marketshare/2011/09/08/nightmare-on-fno-street/

CNN / Mashable, featured in article – September 7, 2011

 “How Social Media Is Adding More Value to Fashion’s Night Out”

mashable.com/2011/09/07/fashions-night-out-social-media/

FMM /DKNY, Fashion Influencers Project – Oct 2011

fashionablymarketing.me/2011/11/the-insidefmm-fashion-influencer-project

Featured as on the “Fashion Forecasting Influential” contributors in DKNY cozy media campaign.

WWD Magic – Blog Ambassador – August 2011

Worked directly with retailers and manufactures to generate social media traffic through POSE, INTAGRAM, TUBLR, FACEBOOK, BUMBOX and a select group of bloggers.

World Market Event, Lecture Series – August 2011

 “Consumer Trend Research”

Lead an hour lecture series on Trends for Fall 2012 to international audience of over 100 interior specialists,

retailers and textile specialists. Macro trend focus was given to exclusive group of decision makers of the lifestyle industry.

Teen Vogue, Editorial Contributor WWD Magic – February 2011

Official Fashion Blogger for event

Worked directly with Teen Vogue’s creative team on research and content from the WWDMagic trade show.

Fashionably Marketing, featured in Article –Winter 2010

“Technology’s Impact On Trend & Fashion Forecasting”

Fashion Office – December 13, 2010

Technology’s Impact on Trend & Fashion Forecasting

Brought in as a fashion forecasting expert for article.

fashionablymarketing.me/2010/12/technologys-impact-on-trend-fashion-forecasting/

Women’s Wear Daily, featured in article – May 24, 2010

“Internet Generation: To Keep Up With Teen Brands Go High Tech,” (pg. 1)

Milk X Magazine, Hong Kong, featured in article – February 2010

Interviewed as a Creative Director of a Fashion Forecasting Firm, StyleLens

“World-Leading Fashion Forecasting Company”

PC IMAGE (e-newsletter) Hong Kong, featured in article – June 2009

“Priscilla Meets Wendy K. Bendoni, Trend Analyst” – Personal Interview

Agence France Presse: International Press Release, featured in article – August 2009

Interviewed as fashion expert Feature: “Lindsay Lohan as the new Creative Director for Ungaro”

·      Üçok Hughes Mine, Karen Kaigler-Walker and Wendy Bendoni (2012), “Young Children as Parents’ Extended Selves”, Academy of Marketing Science Conference, May 15-20, New Orleans, LA.

·      Üçok Hughes Mine, Karen Kaigler-Walker and Wendy Bendoni (2011), “Mom’s Little Fashionista and Dad’s Little Surfer Dude: Young Children as Parents’ Extended Selves”, Consumer Culture Theory Conference, July 5-7, Chicago, IL.

·      Kaigler-Walker Karen, Zelda Gilbert and Wendy Bendoni, (2010), “Impact of Media Celebrities on Fashion Among Gen Y Fashionistas in China”, Academy of Marketing Science Conference on Cultural Perspectives in Marketing, Lille, France.