Dayn Wilberding

UX, Digital Strategy, Creative Director

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Online portfolio available upon request.

I am an experience designer for the Internet of Things.

Complexity needn’t be complicated. I thrive on making concepts approachable for  customers, clients, execs and developers.

I heart:

• Elegant design with purpose
• Content, product, and brand strategy
• Small, passionate user experience and branding teams
• Quick, iterative prototyping with engineers and developers
• User research, UX process, and workflows for lean teams
• Sketches, vector diagrams, flows, and gorgeous wire frames
• Usable prototypes, labeled layers, organized layer comps and thoughtful feedback

I am the Senior User Experience Design Lead for Jawbone. My team are the digital product designers responsible for the interaction experiences of Jawbone products and online presence. I play in the sandboxes of software, mobile, web, and hardware design. At Jawbone, my focus is design for mobile apps, personal wearable devices and portable audio products.

Jawbone acquired Visere, the Portland based interaction design studio where I had been leading user experience since Feb 2012. Half of our time was spent on our app, Clibe, the cloud-powered journal for iPad, and the other half on design for digital products like Jawbone UP, Unstuck, and Microsoft Courier.

I spent 5 years as a Digital Creative Director for Grady Britton branding agency. I built the digital department, pitched new business, and lead digital strategy there. You’d find me at the whiteboard and behind the wire frames, designing digital marketing campaigns and developing processes.

I’ve been a musician and DJ for as long as I could pluck a string or press a button. That lead to a job in a recording studio and video post production out of college. After the .com bust settled, I started a boutique design firm with my wife, Becky Sue. We draw inspiration from each other and treat our work as a laboratory; an opportunity to keep learning and improving as designers.

The links I’m reading tend to be tech and design related. Many are distributed to my social profiles. I keep a Flickr photo stream of UX and IxD images. See some of my talks and presentations on online presence, pragmatic social media marketing, and design.

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Specialties

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Experience

• Sr. UX Design Lead

  Jawbone

  April 2012 – Present

  Visere talent was acquired by Jawbone in 2012. My role is to develop and refine concepts for digital products based on consumer research and executive vision. I work with a design and development team and industrial design firm Fuse Project on the user experience and interaction design of future products.

• UX Lead

  Visere

  February 2012 – April 2012

  Interaction design studio. I designed user experiences for mobile, but often for theoretical devices or systems still in R&D. My duties were strategic and conceptual, although I often designed interfaces and developed prototypes as well.

• Creative Director, Digital

  Grady Britton

  March 2007 – February 2012

  Online brand development, digital strategy, creative direction. I represented digital in new business development pitches and designed campaigns based on business goals. From research, focus groups, strategy, and through UX, wire frames, and development, I directed the digital expression of our brands by managing the build of websites, web apps, mobile apps, and integrations with social content.

• UX/UI Consultant, Digital Strategist

  Dayn W Creative

  2004 – Present

  My wife and I run this boutique design firm. We team up on contracts for identity, web, UX, video production design projects. I designed the visual interactions of the dlvr.it social distribution platform, built the Rhino Lacrosse brand from the ground up, and am consulting on the launch of the startup, PivotPlanet.

• Creative Director

  Pinemeadow Golf

  2001 – 2004

  Digital strategy, graphic design, and interaction design for e-commerce custom golf club manufacturer. Designed and maintained all visual aspects of the online brand, as well as all print and packaging materials.

• Video Editor / Audio Engineer

  Mortimore Productions

  1998 – 2001

  Audio Engineer on ProTools, then Video Editor on Media100. Later, Final Cut Pro. Radio and television commercial production, location video production, ENG, music studio production

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Honors

• 2012 MAX Award

  Integrated Marketing Campaign, B2B – American Marketing Association

• 2011 5 star iPhone app

  - Choicelunch: Apple App Store reviews

• 2011 Rosey Award

  Consumer Environment – Portland Advertising Federation

• 2011 MAX Award

  Integrated Marketing Campaign – American Marketing Association

• 2008 Rosey Merit Award

  - Advertising Website – Portland Advertising Federation

• 2006 Best Music

  - Foursite Film Festival, Ogden UT

• 1997 Music Composition Scholarship

  - Whitworth College

 

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Associations

• IxDA Portland
• Content Strategy PDX
• AMA Oregon
• Mobile Portland
• Creative Mornings
• Innovation in Motion
• UIPDX
• Portland Advertising Federation
• PDX WordPress User Group

 

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Education

Whitworth University

1994 – 1998

Bachelor of Science – Computer Science

Minors: Mathematics, Music Composition

Activities: General Manager – KWRS 90.3 FM Radio