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The Journey With Our Clients

SCIENCE
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SOUL
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Goodyear14%Increase in retention100,000More store visits

Developed targeted cross-sell and upsell offer that beat the control

More on Automotive Services
  • Analyzed individual store performance
  • Developed predictive models
  • Insight: not all tire buyers are the same
  • Segmented by type of purchase: tires, brakes, etc.

Developed targeted cross-sell and upsell offer that beat the control

More on Automotive Services
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Xeikon 3X More leads 6.13% Response rate

A customer insight-driven campaign aimed at key decision makers

More on Business to Business
  • Used qualified interviews to segment targets
  • Delivered measurable results to prove effectiveness
  • Discovered audience preferences and passions to produce more relevant offer and message

A customer insight-driven campaign aimed at key decision makers

More on Business to Business
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Oreck 10.1% More sales 55% Lower cost per acquisition

Utilized this insight to create a stronger customer relationship that increased invoices by 8%

More on Retail
  • Rebuilt Oreck’s database
  • Built predictive model
  • Identified most profitable customers
  • Created a win-back program that yielded a higher ROI
  • Uncovered data-driven insight:
    A clean home = a caring homemaker

Utilized this insight to create a stronger customer relationship that increased invoices by 8%

More on Retail
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First Niagara30% Increase in site traffic 500% Increase in online account opening

Full public site redesign and online account opening user interface overhaul

More on Financial Services
  • Focus groups helped segment targets
  • Fully mapped templates for new CMS structure
  • Usability testing to improve online account opening
  • Customer experience mapping
  • “Humanized” site redesign
  • Improved interactions to simplify online account opening

Full public site redesign and online account opening user interface overhaul

More on Financial Services

More Profitable Customer Relationships

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