When is the last time you learned an awesome new tactic you could use to market your business? You felt excited about the opportunity and potential results from implementing this new thing. You knew it would help you save time, attract new leads, drive more traffic to your site, or convert visitors to prospects better than your current efforts.

Then what happened? Be honest. 

Did you take action?

I learned quite a bit about you (my audience) from the recent survey I conducted about repurposing content. (If you missed the survey, you can still take it here.) Though it didn’t surprise me too much, I learned the number one thing that stops most people from taking action and reaping the benefits of repurposing their content.

Can you guess what it is?

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It’s not hype to declare that you can take 30 days off from your business and still make money. That’s precisely how Maritza Parra, known as the List Building Queen, has designed, built and managed her business for years. She’s built email lists around her love for horses, natural bath and beauty products, her self-empowerment teachings that got her interviewed by Oprah and now also for her high-end camping gear business.

Focusing on 4 key facets of your business can get you there, too. And, that’s what Maritza and I explore on this episode of Adventures in Visibility. [Read more…]

Consistently delivering the content your audience wants is usually top of mind for most business owners. Yet figuring out exactly what you should be creating isn’t always crystal clear. 

This is an issue that’s been top of my mind as my clients and students are experimenting with tools to find out exactly what and how to deliver their content. There are one question polls, asking “I’m curious…” questions on social media, and surveys, to name a few. [Read more…]

Do you ever feel like you’re banging your head against a wall when it comes to attracting the audience you want to serve?

I know it’s a big challenge for my Online Visibility Challenge participants as well as many, many others doing business on the Web. When I started my web-based business in 1996 (yes, that’s 20 years ago!), the challenge wasn’t attracting people to visit your website or sign up for your email newsletter. The challenge was that hardly anyone was using the web for business. Most people didn’t have an email address!

That means those who were publishing an email newsletter a.k.a. ezine didn’t have any trouble building their email lists. Remember, there were no social media networks competing for attention so our primary goal was to attract subscribers to our email newsletter. And, all you had to do was put a form on your website and say something like Subscribe to my Free Newsletter. And, people would because it was a novelty.  [Read more…]

The end of a year always brings a plethora of Top Ten Posts of the Year. I’m jumping on the bandwagon though I missed the actual end of the year by a couple of days. I could say that I didn’t want my post to get lost among the hundreds of others being published, but the fact is, I got busy, went out of town and just didn’t get to it. #Truth

To compile the list I used the Top Posts feature in CoSchedule which I recently started using for managing and scheduling my content. I LOVE the headline analyzer! [Read more…]

You have an editorial calendar and you publish articles on your blog consistently on a regular schedule. Check.

Your blog has beautiful social sharing buttons that you can customize and as soon as you publish, you share your blog posts to all your social networks. Check.

You use a social media management tool like Buffer, Hootsuite or Tweet Jukebox to queue up and reshare your evergreen articles on social networks a few weeks and months later, to help increase the number of people who see the content. Check.

Maybe you even go so far as reviewing and refreshing older content to bring it up to date and then reshare it again. Double check.

Now what? [Read more…]

Do you wonder how you can get more engagement on Twitter? More replies, retweets, and likes?

This is a hot topic in the private group for the Online Visibility Challenge so I look at a lot of Twitter profiles to see how they can be tweaked to get more activity. None of it is rocket science, yet I find that it’s easy to overlook the obvious, especially when you’re busy delivering your business services. 

Twitter isn’t always top of mind, right!  [Read more…]

Digital media changed the game in journalism. News Anchor Carey Peña recognized early on the significance and power new media was having on the way news is reported. As a storyteller, not only for the news, and now with her company Inspired Media 360, Carey’s focus is on storytelling for brands and companies as a way to better connect with their audiences.

Storytelling is at the heart of the content you create and influences how your audience sees your personal and company brand. And, that’s what Carey and I explore on this episode of Adventures in Visibility. [Read more…]

You see them everywhere, in the newsfeed or stream of nearly every social network… motivational quotes.

Often the quotes are overlaid on a beautiful image that helps tell the story or convey the bigger message of the quote.  [Read more…]