The end of a year always brings a plethora of Top Ten Posts of the Year. I’m jumping on the bandwagon though I missed the actual end of the year by a couple of days. I could say that I didn’t want my post to get lost among the hundreds of others being published, but the fact is, I got busy, went out of town and just didn’t get to it. #Truth

To compile the list I used the Top Posts feature in CoSchedule which I recently started using for managing and scheduling my content. I LOVE the headline analyzer! [Read more…]

You have an editorial calendar and you publish articles on your blog consistently on a regular schedule. Check.

Your blog has beautiful social sharing buttons that you can customize and as soon as you publish, you share your blog posts to all your social networks. Check.

You use a social media management tool like Buffer, Hootsuite or Tweet Jukebox to queue up and reshare your evergreen articles on social networks a few weeks and months later, to help increase the number of people who see the content. Check.

Maybe you even go so far as reviewing and refreshing older content to bring it up to date and then reshare it again. Double check.

Now what? [Read more…]

Do you wonder how you can get more engagement on Twitter? More replies, retweets, and likes?

This is a hot topic in the private group for the Online Visibility Challenge so I look at a lot of Twitter profiles to see how they can be tweaked to get more activity. None of it is rocket science, yet I find that it’s easy to overlook the obvious, especially when you’re busy delivering your business services. 

Twitter isn’t always top of mind, right!  [Read more…]

Little tweaks can make a big difference.

As I discuss in the short video (1:37 min) below, once you have your foundation established, then you move into the strategy and tactics to amplify your message. [Read more…]

In a recent interview on #Blab with Bonnie, hosted by Bonnie Frank, we talked non-stop about how to create effective online visibility and how blogging fits into your visibility strategy. Having been an early adopter of blogging for business, you can imagine where I land on the subject when asked if it’s even necessary to blog!

The interview is wide-ranging and content-rich if I do say so myself (and from the feedback of the audience!). Several people jumped into the video to ask questions and contribute great tips as well. Thanks to Robyn Wright, Steve Payne, and Muhammad Mahdi for hopping in! [Read more…]