Building an authentic brand

An authentic brand is not something you create. That’s a logo (and no, a logo is not the same thing as a brand). A brand is something that should emerge from the real, genuine interaction among people, something we call culture. Your culture is the result of shared experience, shared learning and, at its best, a commitment to a higher purpose – a cause you all feel is worth contributing to.

Via Start With Why.

Word.

P.S. Stumbled across Simon Sinek’s blog after watching his TED talk on how great leaders inspire action.