DMA Corporate Responsibility Resource Center
Welcome to DMAs Corporate Responsibility Resource Center for Businesses! Please click on your category of interest:
- Consumer Help Page
- DMA Self-Regulatory & Compliance Tools
- Privacy Policy Generators & Resources
- Information Security & Identity Theft Tools
Interactive Tools for Direct Marketers
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- DMA Preference Services for Email, Mail, and Telephone Marketers
- E-Commerce & Online Trust Resources
- Additional Legal Resources for Direct Marketers
- Telemarketing & Fax Resources
- Environmental Tools & Resources
- EU Safe Harbor Program
- DMA Compliance Network Sign-Up
- Companies/Organizations Not in Compliance with DMA Requirements
Members Only
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*Resources with an asterisk are only accessible to DMA Members. You must sign in with your member Username and Password for access. If you would like information on joining DMA, please click here: join now.
Consumer Help Page
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Complaint Handling Procedures & How to File a Complaint
Ethics Case Complaint Form OBA Compliance
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Marketing Choice:
To manage your mail and email preferences, please click here.
To manage your online interest-based advertising preferences, please click here.
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DMA Self-Regulatory & Compliance Tools
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Guidelines on Ethical Business Practice
DMA Member Principles
Do the Right Thing (Examples and Questions Regarding Ethics Guidelines)
Description of DMA Corporate Responsibility Committees
*Direct Comment
DMA/BBB Mediation & Arbitration Service
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Complaint Handling Procedures & How to File a Complaint
Ethics Case Complaint Form
Report on Ethics Committee Findings
DMA Triple Bottom Line Bulletin (3BL)
DMA Compliance Network Sign-Up
DMA Compliance Webinars
Compliance Webinar Materials
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Privacy
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How to Comply with the Childrens Online Privacy Protection Rule
What Direct Marketers Need to Know About the Gramm-Leach-Bliley Act
Privacy Provisions of HIPAA FAQ
NEW Self Regulatory Program for Online Behavioral Advertising
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*Privacy Policy Generator
*Childrens Privacy Policy Generator
*Gramm-Leach-Bliley Privacy Policy Generator
CCC Reminder: Update Your Privacy Policy to Refer Consumers to DMAchoice
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Information Security & Identity Theft
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FTC & DMA Campaign: AvoID Theft
*DMA Call Script Guides for Identity Theft Assistance & Prevention
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Information Security: Safeguarding Personal Data in Your Care
*DMA/Solutionary Information Security and Compliance Assessment Tool
Protecting Personal Information: An FTC Guide for Businesses
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DMAchoice Preference Services Subscriber Information
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Mail Preference Service (MPS) Subscriber Information
Email Preference Service (eMPS) Subscriber Information
Telephone Preference Service (TPS) Subscriber Information
DMAchoice:
Essential Information for Members - Including FAQs
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Foreign Mail Preference Service (FMPS) Subscriber Information
Deceased Do Not Contact List (DDNC) Subscriber Information
Wireless Ported Numbers File
Wireless Block Identifier
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E-Commerce Resources
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DMA's E-Commerce Integrity Resource Center
*DMA's Email Authentication Help Center
Quick-Glance Reference Guide to the Federal CAN-SPAM Act
The CAN SPAM Act of 2003
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Anti-Spam FAQ
OnGuard Online
DMAs Email Authentication Requirement: FAQs and Best Practices
DMA's IMAB Best Practices for Online Advertising Networks and Affiliate Marketing
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Additional Legal Resources For Direct Marketers
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DMA Guidance to List Industry on FTC Legal Interpretation
30 Day Rule (Mail or Telephone Order Merchandise Rule)
*Preserving the Credit Economy FCRA Reauthorization
Why It Matters to All Direct Marketers
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Sweepstakes Dos and Donts for Marketers: A "Plain Language" Guide to the Deceptive Mail Prevention and Enforcement Act 1999
DMA Alert for Marketers: Envelope Copy Must be Honest
*Guidance for Establishing & Substantiating Shipping and Handling Charges
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Telemarketing & Fax Resources
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*Marketing Mistakes: Reaching Wireless Devices by Telephone, Text Message, or Email Fact Sheet
*Know The Rules For Contacting Wireless Devices By Telephone, Text Message, or Email - Flowchart
*A Matter of Fax: What Direct Marketers Need to Know About Sending Commercial Faxes
*TCPA Safe Harbor Compliance Reminder
Alert for Marketers: Offshoring: Preserving Consumer Protection & Trust
DMA Statement: Caller-ID Falsification
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Complying with the FTC's Telemarketing Sales Rule
10 Steps to Making a Sale under the FTC's Telemarketing Sales Rule
Alert for Marketers: Proper Use of Prerecorded Messages
*Alert for Marketers: Critical Checkpoints for Consumer Calling Campaigns
Checklist for Creating a Do-Not-Call Policy Statement for Consumers
Making a Sale Under the FTC's New Telemarketing Sales Rule Flow Chart
Fundraising for Nonprofits Flowchart
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Environment
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DMA Environmental Resource Center
*The Green 15 Toolkit
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Recycle Please Campaign
*Environmental Planning Tool & Optional Policy Generator
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EU Safe Harbor
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*Safe Harbor Program: A Guide for Businesses
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DMA TRIPLE BOTTOM LINE BULLETIN (3BL)
This e-bulletin, published monthly by DMA's Corporate & Social Responsibility (CSR) department, is free for DMA members and covers the latest news and information on ethics/compliance, social responsibility, and environmental matters affecting multi-channel marketers. 3BL contains the information you need to market responsibly and achieve the triple bottom line: social, environmental and financial profit. For more information or to opt-in to receive the newsletter, please email environment@the-dma.org or ethics@the-dma.org.
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DMA COMPLIANCE WEBINARS
Because self-regulation and responsible marketing are so important to the overall health of the direct marketing community, DMAs Corporate & Social Responsibility (CSR) department hosts free compliance briefings for DMA members. Topics range from self-regulation and privacy/ethics to environment and international affairs. To receive notification of compliance webinar offerings, please email ethics@the-dma.org.
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