Media and Videos

Videos of my presentations:

Highlights from All Business is Local, Social Media Tulsa keynote, 2015: (10 minutes)

The Liquor Store Model of Social Media Marketing, Confluence Conference, 2014: (26 minutes)

Excerpt from The Future of Your Town Belongs to You, 2014: (1 minute)

Excerpt from Why Small Towns Need Social Media, 140 Conference SmallTown, 2011: (6 minutes)

Want more video of my presentations? Here’s my YouTube Playlist with 8 more speaking videos.

Next Steps:

Let me know what you need through the contact form.

Or see what others have to say about working with me in Testimonials.

Media

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Because of my unusual focus on rural business, I’ve been quoted or mentioned as an expert on some widely diverse sites, from American Express Open Forum to Farm Bureau’s Rural Community Building; ThomasNet’s Industry Market Trends to Marketing Profs.

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Featured in Entrepreneur Magazine

Print mentions: 

  • Entrepreneur Magazine – How Twitter is Revolutionizing Business, Time-Management Tips from Serial Entrepreneurs
  • Inc.com – Scaling Fast? How to Keep Your Company’s Core Values, Business Tips from Small-Town USA
  • CNBC – Rural Main Street On Its Way Up
  • BusinessWeek – Shop Local: Authenticity as a Key Holiday Promotion
  • US News – Entrepreneurs in a Twitter About Social Networking Sites
  • The New York Times –  Marketing Small Businesses with Twitter
  • High Plains Journal – Conference shares small-town ideas in 10 minutes and 140 characters or less
  • The Week – What rural businesses are doing to survive — and thrive
  • Retail Minded Magazine – Small Town Retailer? Keeping customers local and satisfied
  • Rural Telecom Magazine – Small but Strong: Strategies for Business Success in Rural America
  • Illinois Country Living magazine – Six Innovative Rural Business Models
  • Small Town and Rural Planning, American Planning Association – Sorry I didn’t read your “rural is dying” article (PDF)

Small town and big city newspaper mentions:

  • DakotaFire – Collaborative marketing creates local holiday shopping destinations
  • Simcoe Reformer – Rural areas have a future: expert
  • Elliot Lake Standard – Small towns have a future, says symposium’s keynote speaker
  • Minot Daily News – Small town story: Tourism Session Shows How to Market Without Much Money
  • Daily Freeman-Journal (Webster City, Iowa) – National speaker to lead discussion in Webster City, Brainstorming session: Author, blogger McCray visits with area business and industry leaders
  • The Austin American-Statesman – SXSW Panel: What We Can Learn from Small Town Entrepreneurs
  • The Daily Oklahoman – Oklahoma’s rural entrepreneurs learn best way to survive
  • Wichita Business Journal – Twitter Tips from a Small Business Social Media Guru
  • Tulsa World – State’s small business conference finds large audience
  • Washington Post – Your Talent on a Card
  • Bismarck Tribune – Free webinar open to small town business owners
  • Cape Cod Times – Lessons in customer service
  • The Willoughby News-Herald (OH) –  Fairport Harbor pushes to fill vacant storefronts
  • Peninsula Daily News (OR) – Rural prosperity conference set Nov. 15
  • Don Dorrigo and Guy Fawkes Advocate, (Dorrigo, New South Wales, Australia) – Why Local Businesses Matter – front page (Last newspaper in Australia set with lead type!)

My columns and Series: 

Other places I’ve shared my writing regularly. 

  • US News and World Reports – Small Business Outside Voices
  • SmallBusiness.com – small business series
  • Small Biz Trends by Anita Campbell – Rural Small Business Trends series
  • Intuit Small Business Blog – social media series
  • Agurban by Jack Schultz, Agracel, Inc. – rural business stories
  • Owner Magazine – small business series
  • Small Biz Pod UK – Small Business Letter From America
  • My Venture Pad – small business series
  • Visa Business Network – small business series
  • The Flesherton, Ontario, Canada – rural business series
  • SouthEast Kansas Business Journal (print)
  • The Miltonvale Record, Miltonvale, Kansas (print)
  • Pagosa Daily Post, Pagosa Springs, Colorado – author page

Broadcast TV:

  • Becky McCray – Social Networking, OklahomaHorizonTV
  • Rural Sourcing with Becky McCray, OklahomaHorizonTV
  • 140 Character Tweets on Twitter, OklahomaHorizonTV

Broadcast Radio:

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Becky McCray on the radio with Michael Libbe in Des Moines.

  • Main Street, Prairie Public Radio, North Dakota NPR affiliate
  • Colorado Matters, Colorado Public Radio
  • Insight on Business the News Hour (KRNT radio), Des Moines, with Micheal Libbie
  • Cody Talks Live Radio (KSKU radio), Hutchinson, Kansas, with Cody Heitschmidt

Online Video:

  • #SMTULSA Conference Interview with @BeckyMcCray, SMTulsa
  • The Watch.tv Spotlight Interview: Small Business Entrepreneur Becky McCray, with C.C. Chapman
  • Preparation Work, The Pulse on Marketing
  • You Reap After You Sow, The Pulse on Marketing
  • Blogworld 2012 – Book: Small Town Rules, GeekBeat TV with Cali Lewis and John P

Podcast interviews:

  • Marketing Profs’ Marketing Smarts with Matthew T. Grant
  • Build Your Business Radio with Barbara Weltman
  • Escape from Cubicle Nation with Pam Slim
  • The Human Business Way with Chris Brogan
  • Profitable Hospitality Australia – Building Strong Cafes, Restaurants & Bars in Small Towns
  • Changing the Arc of a Small Town with 9 Clouds Digital Homesteading
  • Small Town Rules: An interview with Becky McCray with Phil Gerbyshak
  • Agents of Change podcast – What Marketers Can Learn from Rural Businesses
  • Profitable Hospitality Australia – Building Strong Cafes, Restaurants & Bars in Small Towns
  • Fierce Loyalty  – Interview: Small Town Rules
  • Changing the Arc of a Small Town with 9 Clouds Digital Homesteading
  • Small Town Rules Can Mean Success with Becky McCray with TBW
  • Breakthrough Business  – Small Town Rules Prosper in Connected Economy
  • Say It with Style with Nichole Bazemore and Sheila Scarborough
  • Vaspers the Grate Presents with Steven Streightspacer
  • Biz Chicks Radio with Bonnie and Jill
  • Bella Buzz Podcast with Desiree Scales and Joe Magennis
  • This Week in Ag with John Blue and Nate Taylor
  • Business Insanity Radio, Show 99 with Barry Moltz
  • Business Insanity Radio, Show 97 with Barry Moltz
  • The Bigg Success Show with George Krueger and Mary-Lynn Foster
  • Des Walsh and Friends with Des Walsh
  • User Friendly Thinking with Paul Cheney and John Munsell
  • Entrepreneur People. Real Stories with Sherry Borzo, DSM Buzz
  • The State of Small Business Marketing with Jay Ehret
  • SOBCon 09 profile with Michelle Vandepas
  • E-ret@iler with Tom Shay

Next Steps:

Let me know what you need through the contact form.

Or see what others have to say about working with me in Testimonials.

Online Media Interviews and Mentions:

  • American Express Open Forum – 7 “Small Town” Rules for Doing Business on a Human Scale by Matthew E. May, Local Rules: How to Boost Holiday Sales By Barry Moltz
  • NFIB – How to Determine Product Markup, How to Build Advertising Budgets in Rural Communities
  • Daily Yonder – Speak Your Piece: Title II and You by Edyael Casaperalta
  • Ragan.com – 10 Social Media Lessons in Being Human By Heidi Cohen
  • Beyond the Rows – What Can Farmers & Small Towns Gain Through Social Media? By Janice Person
  • Farm Bureau’s Rural Community Building – Top 9 Rural Small Business Trends for 2012 By Sabrina Matteson
  • Points of Light Institute – How do Rural and Urban Communities Affect Volunteer Trends
  • U.S. Chamber of Commerce’s Free Enterprise – Don’t Stop Believing in Your Small Business Values
  • InStoreMag – Business Tips from Small-town, USA
  • The Street – 3 Things You Should Know About Small Business
  • NewsOK – Oklahoma entrepreneur’s book offers tips for global success with ‘Small Town Rules’
  • Travel Market Report- Lessons in Creativity, Resourcefulness, from Small Town U.S.A., For Online Success, Connect with Clients One on One
  • Community Development Society – Vanguard, January 2012 issue
  • ThomasNet.com Industry Market Trends – Small Business Time Management Tips
  • Lifehacker – Start your small business

Guest Posts Around the Web:

  • Citizen’s Institute on Rural Design – Sorry I didn’t read your “rural is dying” article
  • NFIB – Top 7 Survival Skills Any Business Can Learn from Small Town Businesses, and 3 Essential Steps to Adding Another Line of Income to Your Business
  • Marketing Profs – What Marketers Can Learn From Farmers, and The Liquor Store Model for Social Media Marketing Success
  • GigaOm – Can You Be a Web Worker From a Small Town?
  • ChrisBrogan.com – Social Media Starter Moves for Small Town Small Businesses
  • Ragan  – What communicators can learn from farmers: It goes beyond irrigation and crop rotation
  • TEDxGympie, Australia – What is “rural”?
  • Successful Blog by Liz Strauss – Social Networking and a Small Town: Why Bother?
  • Denise O’Berry – Natural Resources: The Next Wave of Opportunity for Entrepreneurs
  • Citrix Online’s Workshifting – Workshifting from a Small Town
  • Small Business Bonfire – Six Steps to Stop Giving Away Too Much for Free
  • AgChat Foundation – Social Media Time Management for Farmers and Ranchers
  • Urban Escapee – Small Town Rules Apply Everywhere, Right?
  • Firefly Coaching – 6 Ways to Succeed with Social Media by Pretending You’re a Small Town Business
  • Small Business Oklahoma – How to Find Help for Your Small Business in Oklahoma
  • Skift – Every Small Town’s Tourism Strategy Should Include Free Wi-Fi and Workspaces

Next Steps:

Let me know what you need through the contact form.

Or see what others have to say about working with me in Testimonials.

Blog Interviews and Mentions:

  • What’s the Difference Between Building a Community and Building an Audience? by Matthew Grant, Marketing Profs Daily Fix
  • The Small Town Rules! Becky McCray talks to Searching Finance by Ashwin Rattan
  • Small Town Opportunities by Eric Davison, Cornfield Confidential
  • 20 Small Business Ideas for Small Towns by Dane Carlson
  • Do Startups Have to Start in Big Cities? by Thursday Bram
  • How One NYC Restaurant Succeeds Using Small Town Rules by Keri Jaehnig
  • Top 7 Small Business Trends in 2012 for Frugal Entrepreneurs by Adam Gottlieb
  • Small Town Rules: How big brands and small businesses can prosper in a connected economy by Social IRL
  • Book Review: Small Town Rules by James Dalman
  • What keeps Becky McCray coming back to #SOBCon? by Phil Gerbyshack
  • Small Business #4 by Deanne Fitzpatrick
  • Social Media Case Studies by Des Walsh
  • A Real Entrepreneur with Deb Brown
  • Business networking advice by Josh Hinds
  • Entrepreneurship Interviews with Cristian Dorobantescu
  • Challenges for Rural Retail by EntreWorks Consulting
  • Making buy local work by Terrific Trading Retail Insights

Books

Co-wrote

  • spacer Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy, by Barry J. Moltz and Becky McCray, 2012, Que/Pearson Publishing. Winner, Small Business Book Awards 2013. One of NFIB’s Best Small Business Books Published in 2012.

Contributed to

  • Embracing Twitter…So It’ll Embrace You Back, editors Ben Henick and Justin McCullough, 2011
  • The Age of Conversation 2: Why Don’t They Get It? Edited by Gavin Heaton and Drew McLellan, 2009
  • 7 Ways You Screw Up Your Life: And How to Unscrew It, edited by Marti Lawrence, 2008

Mentioned or featured in

  • Navigating Social Media: A Field Guide by Scott Meyer, 2013
  • Social Media Commerce For Dummies by Marsha Collier, 2012
  • The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More! by Marsha Collier, 2011
  • Social Media 101: Tactics and Tips to Develop Your Business Online, by Chris Brogan, 2010
  • Twitter For Dummies By Laura Fitton, Anum Hussain, Brittany Leaning, 2010
  • What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere, by Ted Demopolous, 2006

Cited in academic research and university publications

  • Main Street Revitalization Effort for the Village of Union, Nebraska, Kansas State University, Manhattan, Kansas, By Taylor A. Cox, 2013
  • Social Media & The Entrepreneur, Indiana University – Bloomington, by Dominique Black, Matthew Cheng, John Sibo, 2012
  • Is pop-up business retail here to stay? Michigan State University Extension, Andy Northrop, 2014

Next Steps:

Let me know what you need through the contact form.

Or see what others have to say about working with me in Testimonials.

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