Regulatory Notice 11-39

Guidance on Social Networking Websites and Business Communications

In January 2010, FINRA issued Regulatory Notice 10-06, providing guidance on the application of FINRA rules governing communications with the public to social media sites and reminding firms of the recordkeeping, suitability, supervision and content requirements for such communications. Since its publication, firms have raised additional questions regarding the application of the rules. This Notice responds to these questions by providing further clarification concerning application of the rules to new technologies. It is not intended to alter the principles or the guidance provided in Regulatory Notice 10-06. 

Questions concerning this Notice may be directed to:

• Joseph E. Price, Senior Vice President, Advertising Regulation/Corporate Financing, at (240) 386-4623;
• Thomas A. Pappas, Vice President, Advertising Regulation, at (240) 386-4553; or
• Amy Sochard, Director, Advertising Regulation, at (240) 386-4508.