Bring the precision of people-based targeting into programmatic buying

Enhance viewability and cross device reach with our programmatic platform.

Customers and prospects move fluidly between their devices, and a programmatic platform needs to do the same giving marketers the ability to link the same consumer behind multiple devices.

• Quality Assurance

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  • Measurement of viewability and verification, the highest standard of quality for the digital industry
  • Graded inventory addresses current media buying inefficiencies by enabling real-time bidding of advertising inventory based on quality ratings
  • Provides enhanced transparency, reduces fraud, and improves the value an advertiser receives from their buy

• Comprehensive Targeting

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  • Proprietary first party and third party demographic and behavioral data

  • Prominent third party data sources include but are not limited to: Rentrak, Nielsen, Nielsen Catalina Shoppers, Datalogix, BlueKai and Experian

• Universal Access

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  • Cross device: desktop, mobile, tablet, connected TV
  • Multi-format: display, video, audio
  • Multi-source: exclusive inventory, direct partners, SSPs/exchanges

• Full Transparency

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  • Complete clarity on dynamic pricing and inventory
  • Advanced insights into campaign delivery and performance

• Flexibility & Control

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  • Managed Service Programmatic: all the benefits of our programmatic platform with the full service of the Specific Media team

  • Self Service Programmatic: an automated, easy-to-use self service interface

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