Advertising & Monetization

Taylor and the Cupertino crew have been pretty close since the official launch of Apple Music. The relationship got even more serious today, as she is now appearing in an ad for the streaming platform.

Spotify has released a new advertising campaign with a series of three quirky video clips. The spots are meant to capture the idea of a story behind each of the songs we listen to, according to agency Wieden+Kennedy New York.

AdsWizz has a new programmatic deal with Varick Media Management. Under this partnership, AdsWizz will be supplying an audio-centric solution for efficient digital audio inventory buying. It will also provide new ad formats and targeted access to premium publishers.

Spotify announced a dramatic increase in targeting options offered to streaming audio advertisers. Over 100 new segments are being brought to the U.S. advertising market, many of them sharpened by Spotify's first-party data collection of listener behavior.

Kickstarter meets Wall Street. Music service 8tracks is filing for a Regulation A securities offering, hoping to raise $5-million or more through a public investment opportunity open to anybody. Required documents will be filed this week. After regulatory review, 8tracks expects the investment round to open by June. Regulation A is a relatively new investment type.

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Advertising spending continued to rise in the U.S. for February, up 10% over the same month last year, according to the Standard Media Index results. Within that growth, digital media saw a 21% overall increase.

This morning brings an announcement from Gen Media Partners of RetargetingPlus.com, a tech platform that anonymously tracks radio listeners across websites and serves relevant messages to them. This tool is marketed to radio stations to increase advertising revenue and reach, and also for station marketing to its listeners.

Ad-tech company AdsWizz has announced the expansion of its AdWave, its digital audio marketplace platform, to Canada. Key to this expansion is a partnership with Media Sales Lab, an ad-sales firm. Also participating is streaming tech company leanStream.

This morning brings an announcement from programmatic tech company Xaxis that it has launched Xaxis Radio in the Asia-Pacific region. Xaxis is partnering with both Triton Digital and AdsWizz in the venture.

Triton Digital’s Tap Podcast advertising solution has new Australian client. Podcasting platform Whooshkaa announced that it will be using Tap to monetize its audio content.