TECHmunch LA Agenda
As the online world descends on Los Angeles September 19-23 for Social Media Week, food bloggers in the City of Angeles will be focused on an event all their own in the form of TECHmunch LA, which will be held Friday, September 23rd at the Annenberg Beach House in Santa Monica.
TECHmunch LA is Friday, September 23rd!
TECHmunch L.A. Agenda:
TIME |
EVENT(FYI – please double check times and panels before the event as they may have shifted or changed). |
| 9:00am-9:30am |
Check-In / Light Breakfast Provided by ChobaniLocation: Annenberg Community Beach House, 415 Pacific Coast Hwy, Santa Monica 90402 No need to print out ticket – pass holders will have name on list.
|
| 9:40am-9:50am |
Welcome by FounderBabette Pepaj (@BakeSpace), founder and CEO of BakeSpace.com and Producer of the TECHmunch Food Blogger Conferences
Conference Emcee (and all around Funny Man): Aaron Aviles (@aaronaviles)
|
| 9:55am-10:25am |
What’s New in L.A. Food: Understanding Trends to Enrich Your Content
Lindsay William-Ross (@squashblossom), Editor of LAist.com Shawna Dawson (@SauceLA), Principal, SauceLA, Creator LA Street Food Fest & Artisinal LA Patti Londre (@CampBlogaway), Publisher WorththeWhisk.com and Founder of Camp Blogaway Moderator: David Bloom (@DavidBloom), Social Media and Media Relations Consultant |
| 10:25am-10:30am | BREAK |
| 10:30am-11:05am |
Getting Organized: How to Write, Produce and Syndicate Content with Efficiency and FocusSerena Erlich (@serena), Executive Director of Attention Manuel Rosso (@foodonthetable), CEO of Foodonthetable.com Lucy Lean (@LucyLean) Author of “Made in America: Our Best Chef’s Reinvent Comfort Food” and Publisher of LadlesandJellySpoons.com Melody Pepaj (@comedyspeakeasy), Executive Producer, ComedySpeakEasy.com Moderator: Marsha Collier @MarshaCollier) or and host of Computer & Technology Radio on wsRadio.com and Founder of @CustServ. Author of Ebay for Dummies
|
| 11:05am-11:10am | BREAK |
| 11:10am-11:45am |
Tips on Creating and Distributing Mouthwatering Multimedia ContentSara O’Donnell (@averagebetty), Producer and Host of AverageBetty.com Diane Cu (@whiteonrice), Photographer and Publisher of White on Rice Couple.com Sandi McKenna (@McMedia), Host of Midlife Roadtrip.com John Trefry Video Producer, Docstoc.com (formerly Video Producer Mahalo.com for Recipe.com Videos) and founder of 4wordthought.com. Moderator: Douglas E. Welch (@douglaswelch), New Media Consultant & Founder of the Gardener’s Notebook. More at welchwrite.com
|
| 11:45am-11:50am | BREAK |
| 11:50pm-12:20pm |
A Down and Dirty Conversation about SEO for Food WritingRyan Born (@bornryan), CEO at AudioMicro Inc. Sean Percival (@percival), Internet Entrepreneur, Formerly of MySpace.com, Tsavo Media and Founder of lalawag.com John Shiple (@freelanceCTO), Technology Consultant Tony Adam (@tonyadam), Founder and CEO of Eventify.me, Previously of Yahoo.com and MySpace.com Moderator: Laurel Kaufman (@laurelkaufman), Founder, Elevate My Brand: Creative Marketing for Food, Wine & Retail Brands
|
Break |
|
| 12:25pm-12:45pm |
Milliseconds Matter: 10 Tips to Speed Up Your Site [solo]
Andrew Wilder (@eatingrules), Publsher of EatingRules.com
|
| 12:45pm-1:45pm |
Hosted Lunch – Catered by Feast Catering |
| 1:45pm-2:15pm |
Building Your Brand: Getting Published & Landing a TV Chef’s GigJeff Potter (@cookingforgeeks), Author “Cooking for Geeks” and publisher of cookingforgeeks.com Adam Salomone (@HCPdishes), Associate Cookbook Publisher, The Harvard Common Press
Moderator: Kevin Winston (@digitalLA), Founder, Digital LA
|
| 2:15pm-2:30pm | 15 MINUTE BREAK |
| 2:30pm-3:05pm |
Marketing & Publicizing Your BlogEric Schwartzman (@ericschwartzman), Co-Author of Social Marketing to the Business Customer, Founder of ipressroom.com and Host of “On the Record with Eric Scwartzman.” Jeremy Pepper (@jspepper), PR Man, Publisher of Pop PR. Erik Deutsch (@erikdeutsch), Principal ExcelPR Group Moderator: Amanda Coolong (@acoolong), Executive Producer and Chief Correspondent at TechZulu.com
|
| 3:05pm-3:05pm | BREAK |
| 3:10pm-3:50pm |
How to Leverage Traditional Media and Get on a Food Editor’s RadarRene Lynch (@renelynch/@latimesfood), Assistant Food Editor for the L.A. Times Evan Kleiman (@evankleiman), Author & Chef, Host, KCRW’s “Good Food” and Restaurateur, Angeli Caffe Frank Elaridi, Producer ABC News (LA Bureau) Jane Goldman (@chow), VP and Editor-in-Chief of CBS Interactive’s Entertainment & Lifestyle Division, including the award-winning CHOW.com Moderator: Dana Harris (@TheKnife), Editor in Chief, Indiewire.com
|
| 3:50pm-3:55pm | 5 Minute Break |
| 3:55pm-4:25pm |
Working with Brands from the Brand’s PerspectiveAnna Lingeris (@ahhnalin), Manager, Global Brand Public Relations & Consumer Engagement, The Hershey Company Jessica Randazza (@JessicaRandazza), Manager, Brand Experience at Digitas (American Express) Emily Schildt (@chobani), Communications Manager, Chobani Moderator: Erik Deutsch (@ErikDeutsch), Principal, ExcelPR Group
|
| 4:25pm-4:30pm | 5 Minute Break |
| 4:30pm-5:00pm |
Working with Brands from the Publisher’s PerspectiveBabette Pepaj (@BakeSpace), Founder, BakeSpace.com & TECHmunch Food Blogger Conference Rachel Hutchings (@Fuji Mama), Publisher of Lafujimama.com Stefanie Michaels (@Adventuregirl), Author of “Adventure Girl’s Guide to Finding Adventure…Without Breaking a Nail.” On-Air Travel Expert for Access Hollywood and Contributing Writer for the Huffington Post and People Magazine Marla Meridith (@MarlaMeridith), Publisher of FamilyFreshCooking.com. Moderator: Erik Deutsch (@ErikDeutsch), Principal, ExcelPR Group
|
| 5:00pm-8:00pm |
Closing PartyLocation: Marian Davies House (next door to the Annenberg Community Beach House) 415 Pacific Coast Hwy, Santa Monica 90402 (Parking $4) |