Facebook users over the past few weeks have noticed a small change to the platform that could spell big trouble for Google. The new update aims to ease the painstaking process of switching apps to find content from around the web to post to social media. Facebook’s first solution to this was to implement social
Read More
Happy Friday, everyone, and welcome to this week’s edition of the Clix Marketing Blog’s #PPC News & Views! From the Experts Search Engine Watch Google has redesigned AdWords: what does this mean for you?: Huge news for AdWords this week – see how it could impact PPC and your workflow. AdEspresso A Beginner’s Guide to
Read More
This is a guest post from Erin Sagin, PPC Evangelist and Community Manager at WordStream. Enjoy! Barring Tinder relationships, it’s pretty rare for girls to go home with new suitors on the very first date. Instead, we use the courtship process to get to know them better and decide if the two of us are a
Read More
If you’re an ecommerce PPC advertiser and you’re using Shopping Campaigns in your AdWords account, this post is for you. So let’s get right to the point. What Is A GTIN? GTIN stands for Global Trade Item Number. They come in 8, 12, 13 of 14-character flavors and represent a unified, global identifier for all
Read More
This is the second part in a two-part series about choosing the right image(s) for your PPC landing pages. If you missed my first post, PPC Landing Page Images: The Technical Aspects You Need to Know, check it out. When looking to boost your landing page conversion rates, there’s a lot of research and posts
Read More
Ecommerce accounts are focused almost solely on online sales of products. Although there are certainly secondary actions that are desirable for these companies (shares, reviews, etc.), they’re focused on the sale itself. In the world of lead generation, on the other hand, there are numerous different conversion types that can be the primary call to action
Read More
Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Ad Espresso 60 Facebook Advertising Mistakes that Make You Look like a Rookie: Facebook is a great platform for advertisers, but don’t make these mistakes. Read this article to find real ads and the mistakes
Read More