Everyone needs an independent content strategist for fresh insight, ideas, and content guidance. With more than 15 years’ experience, Pybop brings creativity and clarity to every content strategy initiative.
From content audits to core messaging priorities to writing, editing, and maintenance, a content strategy will help you:
The most effective content strategy process has 5 essential steps:
Audit is just a fancy word for digging up all your content assets. These might be web pages, marketing and sales brochures, videos, photos — anything that conveys a message.
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Then we figure out what to do with it during the analysis, starting with your core messaging priorities. Your core messaging priorities help guide us in what needs editing, what needs deleting, and what’s missing.
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Next comes the plan. Your plan is based on your schedule, budget, and resources. The best content strategy fits your situation, so it actually gets done.
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Now it’s time to execute. We’ll gather writers, editors, designers … whomever is needed to get the content created.
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A reality check makes sure nothing gets lost along the way. After launch, we’ll re-align the content based on actual consumer behaviors.
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Content strategy is an evolving process that helps you share your brand story more effectively, and inspire action.
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Pybop: Helping exceptional businesses create exceptional content. (Voice: Shelly Bowen, Content Strategist, San Diego, CA)
Keep up the momentum with regular content strategy sessions with Shelly Bowen.
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Educate and inspire — while getting things done — with a workshop designed for you.
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Us too! Send us a message about your project and we’ll set up an introductory phone call.
HQ: San Diego, CA
Satellites: Seattle, WA, and Palm Springs, CA
Mailing Address (only):
5663 Balboa Ave, Suite 479, San Diego, CA 92111
Call: 619-251-9661 (PST)