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Do all those metrics add up to proof of ROI? Rapt Media surveyed marketers and learned that the lack of deeper insights on data is a real problem.
Creating videos in-house is fine, but they tend to look like they were done in-house. For professional results, you’ll need outside help. Here’s how to choose the right video production company.
After studying scores of sponsored videos, Ace Metrix has come up with five best practices for brands that want to connect with viewers..
We’re all guilty of using the words marketing and advertising interchangeably, but they mean different things. Learn how the experts define both, and how they put video marketing and video advertising to use in brand campaigns.
Cross-device personalization is the new goal, and marketers must continuously learn from their data and plug those lessons back into the system.
Using Dynamic Vids, brands and agencies will be able to create online video ads that automatically adjust to match viewer interests.
Shoppers routinely access brand information and view messages on multiple devices. How can marketers assign IDs to those devices, getting a clear picture of the shoppers behind them?
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