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AMPL FOR BUSINESS

The AMPL modeling system has been used in hundreds of business operations worldwide. Applications are found in manufacturing, transportation, energy, finance, and many other sectors where complex decisions must be made to minimize cost or maximize efficiency.

AMPL models are built by skilled practitioners who have backgrounds in operations research, engineering fields of many kinds, diverse mathematical sciences, and business analytics. Additional assistance with AMPL application development is available from educational institutions and professional consultants.

Customer areas

Optimization is distinguised by its broad range of uses throughout the business world. Thus AMPL has been applied in numerous business areas, of which the following are representative:

Transportation Air
Rail
Truck
Production Planning: steel, automotive
Supply chain: consumer products
Finance Asset management
Investment banking
Insurance
Natural resources Electric power
Gas distribution
Mining
Information technology Telecommunications
Internet services
Consulting practices Management
Industrial engineering

Case studies

Representative uses of AMPL in large-scale business optimization have been reported in the following articles. All are from Interfaces, an INFORMS publication devoted to reports of successful applications of analytics to real-world problems.

Open-Pit Block-Sequencing Formulations: A Tutorial
W. Brian Lambert, Andrea Brickey, Alexandra M. Newman, Kelly Eurek
Vol. 44, No. 2, March-April 2014, pp. 127-142

A Decision-Making Tool for a Regional Network of Clinical Laboratories
Jose L. Andrade-Pineda, Pedro L. Gonzalez-R., Jose M. Framinan
Vol. 43, No. 4, July-August 2013, pp. 360-372

Carlson Rezidor Hotel Group Maximizes Revenue Through Improved Demand Management and Price Optimization
Pelin Pekgün, Ronald P. Menich, Suresh Acharya, Phillip G. Finch, Frederic Deschamps, Kathleen Mallery, Jim Van Sistine, Kyle Christianson, James Fuller
Vol. 43, No. 1, January-February 2013, pp. 21-36

Building Cyclic Schedules for Emergency Department Physicians
Yann Ferrand, Michael Magazine, Uday S. Rao, Todd F. Glass
Vol. 41, No. 6, November–December 2011, pp. 521–533

Norske Skog Improves Global Profitability Using Operations Research
Graeme Everett, Andy Philpott, Kjetil Vatn, Rune Gjessing
Vol. 40, No. 1, January–February 2010, pp. 58–70

Zara Uses Operations Research to Reengineer Its Global Distribution Process
Felipe Caro, Jérémie Gallien, Miguel Díaz, Javier García, José Manuel Corredoira, Marcos Montes, José Antonio Ramos, Juan Correa
Vol. 40, No. 1, January–February 2010, pp. 71–84

Transfreight Reduces Costs and Balances Workload at Georgetown Crossdock
Claudia R. Rosales, Michael J. Fry, Rajesh Radhakrishnan
Vol. 39, No. 4, July–August 2009, pp. 316–328

Improving Customer Service Operations at Amazon.com
Matthew F. Keblis, Maomao Chen
Vol. 36, No. 5, September–October 2006, pp. 433–445

Maximizing Federal Natural Gas Royalties
Steven A. Stoddard
Vol. 35, No. 5, September–October 2005, pp. 381–392

Implementing a Production Schedule at LKAB’s Kiruna Mine
Mark Kuchta, Alexandra Newman, Erkan Topal
Vol. 34, No. 2, March–April 2004, pp. 124–134

Implementing a Pool Distribution Network at Schneider Logistics
Application of P-Median Model for Distribution-Network Design
Poornachandra Rao Panchalavarapu, Aravindan Rangarajan, Michael J. Detampel, James F. Jeray
Vol. 33, No. 2, March–April 2003, pp. 37–40

NBC’s Optimization Systems Increase Revenues and Productivity
Srinivas Bollapragada, Hong Cheng, Mary Phillips, Marc Garbiras, Michael Scholes, Tim Gibbs, Mark Humphreville
Vol. 32, No. 1, January–February 2002, pp. 47–60

Underground Planning at Stillwater Mining Company
W. Matthew Carlyle, B. Curtis Eaves
Vol. 31, No. 4, July-August 2001, pp. 50-60

Implementing and Evaluating SilverScreener: A Marketing Management Support System for Movie Exhibitors
Jehoshua Eliashberg, Sanjeev Swami, Charles B. Weinberg, Charles B. Weinberg
Vol. 31, No. 3, May-June 2001, pp. S108-S127

Supply-Chain Analysis at Volkswagen of America
Nejat Karabakal, Ali Günal, Warren Ritchie
Vol. 30, No. 4, July-August 2000, pp. 46-55

US Airways Automates Its Weekend Fleet Assignment
Spyros Kontogiorgis, Suresh Acharya
Vol. 29, No. 3, May-June 1999, pp. 52-62

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