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You can demonstrate to advertisers that your audience is responsive.
Your talent can relate to the audience on a deeper, emotional level.
You'll make thousands in NTR.
It builds your brand so people come back to the station.
You'll have a sales story to tell and prove the power of being local to clients
It elevates the human profile of your talent and radio station
It can drive customers to retail locations
Great radio cannot succeed by music alone
You’ll create additional sales sponsorships for cause marketing dollars
Your sales numbers will increase
Listeners reward and are more loyal to a station that gives back to the community
It humanizes the clients who get behind it
Doing “sticky programming” keeps you top-of-mind
Interested in learning more?
Let's chat.
What other's are saying...
The Children's Miracle Network Hospitals Radiothon is the biggest community engagement event our cluster of radio stations does every year. The Peak [station] has branded this event as their annual contribution to the community. It also gives our listeners a very thoughtful way to contribute to Albuquerque's finest children's hospital. ”
- Chuck Hammond, Regional Market Manager, Albuquerque/Gallup/Farmington
Last year was our best year yet... almost $300,000 in non-traditional revenue, and we crossed the 6 million dollar threshold in cumulative donations raised for CMN in the Philadelphia area. ”
- Jim Loftus, Director of Sales, VP/CBS Radio, GM/98.1 WOGL
The residual goodwill we generate throughout the year offsets any negative ratings impact we feel on the one day of the Radiothon, it’s a wonderful ROI. There is a tremendous amount of preparation and hard work but I can’t imagine not doing the event... ”
- Drew Horowitz, President and COO, Hubbard Radio LLC.
The Children’s Miracle Network radiothons continue to perform in many Clear Channel markets. They allow our talent to create true emotional connections with their audiences while raising money for LOCAL families. Plus, they have proven to be revenue generators and allow clients to be a part of something very special…definitely a win for our brands, the hospitals and the communities we serve. ”
- Jon Zellner, Senior Vice President/Programming, iheartmedia
The millennial generation doesn’t respond to hype, but they do respond to brands that care and give back. If you want to reach the next generation, then you must connect to the audience in a real way. If you can’t do that because you want to play another record, you’ll quickly become a dinosaur. Partnering with CMN Hospitals and your local children’s hospital with a radiothon is just about the best way to do that... ”
- Nick Roberts, VP Marketing, Cox Media
Children’s Miracle Network Hospitals radio events are designed for three primary programming purposes to grow your brand dimension by positively affecting personality, local, and community involvement images:
Our events elevate your primary talent and help them show their human side, thus adding that critical element of deeper credibility to your radio station. Nothing beats a radio station that is emotionally connected to its listeners and our events do this.
In the age of radio syndication and downsizing, our events help affirm that your radio station is local. Our research projects with Coleman Insights (below) prove radio stations that are local win bigger in the community in ratings and revenue.
With a focus on kids at your local Children’s Miracle Network Hospital, our events guarantee that giving back locally humanizes your brand.
Our two research projects with Coleman Insights prove the power of Children’s Miracle Network Hospitals Radio Events to help build your brand so listeners come back again throughout the year.
The findings from Coleman:
Focus Groups...
Children’s Miracle Network Hospitals recently commissioned with Coleman Insights for a series of focus groups with listeners of WTMX, Chicago and WRAL, Raleigh, two long-standing radio partners, to learn how listeners react to our events in real time. All groups of P1s were played segments of their local events so we could test how they reacted to the specific efforts with the goal to learn how to do them to minimize PPM tune-out with assurances of maximum image gains as noted above. The results were very interesting and lead us to evolve our events so partner radio stations can continue to flourish in brand building with the minimal downside of any immediate ratings loss due to the unique local programming. Be in touch or contact us to learn more...
Children’s Miracle Network Hospitals would love to host an event to help your ratings and revenue. Please fill out the form below and we will be in touch.
Children’s Miracle Network Hospitals
205 West 700 South
Salt Lake City, Utah 84101