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 Premium Multi-Unit Opportunities
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 Current Issue
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MultiUnit Franchisee
Issue III 2011
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 Research Snapshot

Multi-unit franchisees represent more than 50% of all franchise units in the U.S. for the first time in franchising's history.

Source: FranDATA

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Just Desserts!: Modern-day Renaissance Man Strives For Perfection

AUG. 01, 2011 08:00:00 AM  |  BY DEBBIE SELINSKY

Americans' love affair with big, chewy cookies was just taking off in the late 1970s when Lawrence "Doc" Cohen exited the retail pharmaceutical industry after 15 years to open his first Great American Cookies store in Lafayette, La.

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Ten-Year Horizon: Factoring in Today's Ongoing Trends

JUL. 28, 2011 08:00:00 AM  |  BY DARRELL JOHNSON

Forecasting is a tricky business, involving equal amounts of data crunching, interpreting economic and general news events, common sense, and guessing.

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How To Establish Points Of Contact Between Your Organization And Your Customers

JUL. 27, 2011 12:00:00 PM  |  BY RICK BARRERA

In my book, Overpromise and Overdeliver: The Secrets of Unshakable Customer Loyalty, I explain how to differentiate your brand by designing and delivering extraordinary customer experiences that instantly differentiate your company.

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