IESE's New York Center offers diverse programs for executives, including world-class executive education programs in media and entertainment. One of these programs is the world's first global Advanced Management Program in Media and Entertainment (Media AMP), which IESE launched in 2011 in partnership with industry thought leader, The Paley Center for Media. The New York Center is also home to IESE's Institute for Media and Entertainment (IME). With IME’s research support, IESE delivers executive education programs for companies and individuals from leading firms, including Disney, Google, Technicolor, Time Warner, NBC Universal, Fox Entertainment Group, HBO, Conde Nast, MTV Networks, Nokia, Telecom Italia Media (Italy), Sanoma Magazines (Finland), Astro Entertainment (Malaysia), KW Entertainment (Mexico), Astral Media (Canada), ABP (India) and ABS-CBN Broadcasting (Philippines).
Advanced Management Program in Media and Entertainment (Media AMP) – Four modules; Module 1: Jan 30-Feb 4, 2012 | Module 2: Mar 12-17, 2012 | Module 3: May 7-12, 2012 | Module 4: Jun 11-16, 2012
Advanced Digital Media Strategies: Profiting From the Digital Value Chain – Nov 15-17, 2011 | Jun 5-7, 2012 | Nov 13-15, 2012
Marketing Media Brands: Developing Audiences and Monetizing Content – Sep 20-22, 2011 | Oct 2-4, 2012
IESE also offers Custom Programs for media and entertainment businesses. These programs are developed individually to address the unique leadership development needs of companies. IESE believes that the only way to deliver truly effective Custom Programs is to make each one as individual as the organization it is created for. For more information, contact:
IESE Business School USA
OPEN ENROLLMENT & SHORT FOCUSED PROGRAMS
The Advanced Management Program (AMP) in Media and Entertainment, a first of its kind in the industry, is an intensive business education program aimed at preparing top-level, highly experienced executives to lead their media and entertainment companies. In addition to its innovative curriculum and global focus, the program features Leadership Forums with in-person appearances from renowned industry leaders and innovators. Earn a high level Media AMP Certificate and transform your career with this "must have" industry credential.
Digital innovations are transforming the way consumers act and think, and how media and entertainment businesses operate. Through actual industry cases, learn how some companies have prospered by embracing elegant digital strategies and others have failed by ignoring the digital danger warning signs. Find the right opportunities in digital media. Maximize return-on-investment. And build profitable media products, services and businesses.
This program will help you to connect more effectively with your audience by harnessing the earning power of your brand. You will gain new tools to compete in the marketplace and learn how to create powerful media brands that generate multiple revenue streams. In an environment where traditional media brand loyalty can be lost in a moment, you will learn how to devise a solid marketing strategy that will capture new audiences and bring back those who have left.CUSTOM PROGRAMS FOR MEDIA & ENTERTAINMENT COMPANIES
Rich Sabreen
Managing Director
Media and Entertainment Programs
165 W 57th Street
New York, NY 10019-2201
Phone: 646.346.8850
Fax: 646.346.8852
Email: usaprograms@iese.edu
The Institute for Media and Entertainment (IME) aims to produce first-class research in business-related issues of the media and entertainment industries. IME's approach is global, both geographically and methodologically. It organizes activities of various sorts, but always with the goal of making research practitioner relevant by bringing together leading academic researchers, industry executives and key policymakers. The research output ranges from academic papers and books to case studies to a variety of pieces targeted at practitioners.