Futurelab | We are marketing and customer strategy consultants with a passion for profit and innovation.

We are marketing and customer strategy consultants with a passion for profit and innovation.

Marketing & Strategy Innovation

Missed Opportunities

The adage “god is in the details” is usually offered in reference to a small mistake with big consequences. And when it comes to brand touchpoints, it’s commonly known how a screw-up here or a snafu there can cause significant damage to a brand’s image and equity.

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Author:
Denise Lee Yohn

Marketing & Strategy Innovation

Philosophy of B2B Marketing: Socrates, Aristotle, Plato and You

Guest Post by: Maria Pergolino

Athens was the hub of Greek philosophy when philosophers Socrates, Aristotle and Plato were alive. Now the hub of all information is the Interne, and each B2B marketer is a philosopher in his or her own right, with the ability to share and evolve ideas in the work of a moment.

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Marketing & Strategy Innovation

Can Facebook Work for Brands?

All this summer we have been looking at the effectiveness of Facebook for a variety of big brand customers.

Here is what we have discovered, and for Facebook it doesn’t make pretty reading.

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Marketing & Strategy Innovation

Hell Hath Frozen

Wait. Let me pinch myself. Burger King is forsaking its mascot in favor of food and experience content in its marketing. Gap has admitted that its marketing stinks, especially the mannequin campaign for Old Navy? No, a pinch isn't enough. I need a stiff drink, but only after I let out a loud, obnoxious, self-congratulatory I told you so

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Author:
Jonathan Salem Baskin

Marketing & Strategy Innovation

Innovation in Africa

In Africa and other developing regions electricity is not always a guarantee so these bicycle mounted phone chargers from globalcyclesolutions.com are making a big difference. The dynamo isn’t new but this is a new application and it has spawned quite an enterprise.

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Author:
Karl Long

Marketing & Strategy Innovation

The Whys and Wherefores of Creativity and Sharing: Review of Making Is Connecting

One of the beauties of David Gauntlett's Making is Connecting is the way it develops a fundamentally simple idea with successive layers of richness and power. The cover captures the kernel of the book: the core thesis that making (with hands and brain, resourcefully) is connecting (in terms of relationships, meaning, learning); the context that extends from scissors and thread to YouTube; and the ethos of the personal, handmade artefact captured in the stylish smudge that subverts the sleek sans-serif typeface.

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Author:
David Jennings

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Alain Thys

Alain Thys has been called a strategist, a storyteller and an agent of change.

Yet what ever the label may be, he is driven by the belief that sustainable profits come from thinking and acting in a customer-centric way.

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Anne Marx

Anne Marx is a media and communication specialist, whose philosophy is the true involvement in the clients communication needs, finding unique solutions by using her analytic abilities, knowledge of the market and creativity.

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Beatrice Bortolozzo

After obtaining a Master’s Degree in Business Administration at Bocconi University Milan, Beatrice Bortolozzo spent many years abroad working in marketing for different multinational companies among which Reebok Europe and Telfort (BT Group).

(