SERENGETI PRIVACY POLICY
Last Revised: January 29,
2011
This privacy policy ("Policy") explains how personal information is
collected, used, and disclosed with respect to your use of our Web site
located at
www.serengetilaw.com (the "Site") and
the Serengeti Tracker service ("Serengeti Service")
provided by Serengeti Law,
a division of West Publishing Corporation ("Serengeti", "we" or "us") so you can make an
informed decision about using the Serengeti Service. By using the Serengeti
Service, you consent to the privacy practices described in this Policy, as
may be modified by us from time to time. We reserve the right to change
the provisions of this Policy at any time. We will alert you that changes
have been made by indicating on the privacy policy the date it was last
updated. Your use of the Site and Serengeti Service following the posting of
such changes or revised statement shall constitute your consent to any
changes in our privacy practices. We encourage you to review this Policy
whenever you visit our Site to make sure that you understand how any
personal information you provide will be used.
WHAT IS PERSONAL INFORMATION?
As used herein, the term "personal information" means information that specifically identifies an individual (such as a name, address, telephone number, personal e-mail address, legal bar identification number, or other account number), and information about that individual's location or activities, such as information about his or her use of the Site or the Serengeti Service, when directly linked to personally identifiable information. Personal information also includes demographic information such as your job title, employer, geographic area and preferences when such information is linked to other personal information that identifies you. Personal information does not include "aggregate" information, which is data we collect about the use of the Site or about a group or category of products, services or users, from which individual identities or other personal information has been removed. In other words, information about how you use a service may be collected and combined with information about how others use the same service. Aggregate data helps us understand trends and our users' needs so that we can better consider new features or otherwise tailor our Site. This policy in no way restricts or limits our collection, use, or disclosure of aggregate information.
WHAT PERSONAL INFORMATION DO WE COLLECT?
Personal information may
be collected in a number of ways when you visit our Site or use the
Serengeti Service. We may collect certain information you voluntarily
provide to us which may contain personal information. For example, when you
request a demonstration of the Serengeti Service, request additional
information about our system, complete a survey, or request application
support, we may collect personal information, such as your name, address,
location, e-mail, phone number, and other contact and demographic
information. When you register to set up an account, we collect information
about you and your organization. For example, during registration we may
collect your name, company name, e-mail address, mailing address and other
information relevant to personalizing your account. In addition, from time
to time we may collect demographic, contact, survey, or other personal
information you provide in connection with your participation in the
Serengeti Service.
When you access the Service via our secure Web interface, we collect
information about the way you use our services. For example, we collect your
Internet Protocols ("IP") address, the type of browser you are using, and
the frequency and duration of your visits. We also collect your user ID and
password from when you log into the Serengeti Service. We use this
information to improve the way that we provide our services, to relay
administrative information, and to verify login information. We treat this
information as personal information if we combine it with or link it to any
of the identifying information mentioned above. Otherwise, it is used in the
aggregate only. We may also automatically collect certain information
through the use of "session ID cookies," which are small files that are
placed on your hard drive to assist us in providing customized services. We
use session ID cookies that expire when you close your browser. Although
failure to accept cookies will not interfere with the ability to interact
with much of our Site, users will need to accept session ID cookies in order
to log-in and use the Serengeti Service. The cookies are renewed each time a
user uses the Serengeti Service. If we combine cookies with or link them to
any of the personally identifying information, we would treat this
information as personal information.
Third parties that are corporate users of the Serengeti Service and their law firms may also collect and store data about you on the Serengeti System, but we do not monitor or exercise control over their collection or use of the data entered by users of the Service.
HOW DO WE USE THE PERSONAL INFORMATION WE COLLECT?
In general, we use the personal information that we collect to process your requests or transactions, to provide you with information or services you request, to inform you about other information, events, products or services that we think will be of interest to you, to facilitate and personalize your use of, and our administration and operation of, the Site and the Serengeti Service, and for the purpose for which the information was collected. For example, we may use the information we collect:
- to send you a welcoming email and to contact you about your use of the Site and the Serengeti Service, such as for administrative purposes or to provide you with customer service;
- to provide you with all of the services, features, and functionality included within the Serengeti Service, to provide other services, products or information you request and to complete any transactions in connection therewith;
- to respond to your emails, submissions, comments, requests or complaints;
- to request feedback and to enable us to develop, customize and improve the Site and our publications, products and services;
- to conduct research regarding user activities and preferences when visiting the Site or using the Serengeti Service;
- to contact you about our or a third party's services, products, or offers and for other marketing, informational, product development and promotional purposes; and
- for the specific purpose for which the information was provided.
Personal information provided online may be linked together or merged with other personal information so that we may better understand your needs and inform you about our products or services and those of our partners. In addition, if we receive information from third parties with whom we have business relationships, we may combine this information with the other personal information we maintain about you. In either case, this Policy governs this information.
SHARING OF PERSONAL INFORMATION
If you choose to provide
personally identifying information to us, we may use and disclose it as
described in this Privacy Policy (and in any updates to this policy that may
be posted to the Site from time to time). We may share personal information
with third party vendors, consultants and other service providers (Service
Providers) who are engaged by or working with us in connection with the
operation of the Site and the Serengeti Service and who need access to such
information to carry out their work for us. For example, we may engage a
third party to assist in routing requests for help, or managing responses to
user surveys. We inform our Service Providers that any such information we
provide may only be used to carry out their work for us. However, we are not
responsible for the actions of such Service Providers, nor are we
responsible for any additional information you provide directly to these
Service Providers or to other third parties, and we encourage you to become
familiar with their practices before disclosing information directly to
them. Note that nothing herein restricts the sharing of aggregate
information, which may be shared with third parties without your consent.
You understand that when you use the Serengeti Service, certain information
you post on the Site or provide through the Serengeti Service may be shared
or made available to other users of the Serengeti Service. For example, you
may post information such as a document or note that will be made available
to other users with whom you have an established relationship through the
Serengeti Service. In addition, you understand that use of the Serengeti
Service includes the disclosure and display of your personal information to
other users and third-party partners. Please be aware, however, that
although we endeavor to use commercially reasonable efforts to protect and
secure the confidentiality of your personal information, no system or
security measure is perfect or impenetrable.
In addition, we may disclose personal information in the good faith belief
that we are lawfully authorized or required to do so, or that doing so is
reasonably necessary or appropriate to comply with the law or with legal
process or authorities, respond to any claims, or to protect the rights,
property or safety of Serengeti, our users, our employees or the public,
including without limitation to protect Serengeti or our users from
fraudulent, abusive, inappropriate or unlawful use of our Site or the
Serengeti Service. Information about our users, including personal
information, may also be disclosed or transferred as part of, or during
negotiations of, any merger, sale of company assets, financing or
acquisition or in any other situation where personal information may be
transferred as one of the business assets of Serengeti.
WHAT STEPS DO WE TAKE TO PROTECT PERSONAL INFORMATION ONLINE?
We have in place reasonable security measures to protect personal information while it is under our control. In the course of processing the data provided us, Serengeti and its network supplier implement industry standard security features including use of SSL encryption and Virtual Private Networks, firewalls, back-ups, passwords, and audits. Your account information is accessible online only through the use of a password. To protect the confidentiality of personal information, you must keep your password confidential and not disclose it to any other person. Your account cannot be "shared" or used by anyone but you. You are responsible for all uses of our Web site by any person using your password.
OTHER WEB SITES & PERSONAL INFORMATION
The Site contains links to other Web sites. Any personal information you
provide on the linked pages is provided directly to that third party and is
subject to that third party's privacy policy. We are not responsible for the
content or privacy and security practices and policies of Web sites to which
we link. Links from our Web site to third parties or to other sites are
provided for your convenience. We encourage you to learn about their privacy
and security practices and policies before providing them with personal
information.
HOW CAN YOU CORRECT AND UPDATE YOUR PERSONAL INFORMATION OR OBTAIN ADDITIONAL INFORMATION?
You are solely responsible for the accuracy, quality, integrity, legality, reliability, and appropriateness and of all personal information and other data that you provide to Serengeti, post on the Site, or provide to us while using the Serengeti Service. If you have any questions or comments about this Policy or the practices relating to this Site or the Serengeti Service, or you wish to verify, correct or delete any personal information we have collected, please contact us at privacy@Serengetilaw.com, and we will endeavor to respond to your inquiry or to correct, update or remove the personal information you have provided us as you indicate to the extent possible. In lieu of email, you may also contact us by mail at the following address:
Serengeti Law
Attn: Privacy Policy
155 108th Ave. NE, Suite 650
Bellevue, WA 98004
| 2003-2011 Serengeti Law |
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