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CRM Idol 2011 begins! Click for all our news and updates!

MyCustomer.com

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    Apple and Steve Jobs: Can you separate the brand from the man?

    With Steve Jobs announcing his resignation as Apple CEO, we revisit our analysis of Apple's need to ensure that its brand is bigger than one man.
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    Shaun Smith: Customer experience lessons for the social enterprise

    The CEM expert discusses how the proliferation of social media is having major implications for customer experience management.
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    The CMO is dead - all hail the chief revenue officer

    Marketo CEO Phil Fernandez tells Stuart Lauchlan about sales and marketing changes - and the emergence of revenue performance management.
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    Morton's Steakhouse: Customer delight or a brilliant PR stunt?

    Peter Shankman was delighted. But could Morton's steak its reputation on providing service like that again? Graham Hill's not so sure.
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    Abercrombie & Fitch vs Jersey Shore: Brand saviour or brand failure?

    Can paying someone not to use your products save you from brand damage - or cause more harm?

POTW: Customer service - the great, the bad, and the ugly

26/08/2011 - 09:11
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Post of the week goes to Thomas Wieberneit for his recommendations based on 'the greatest customer service story ever told'.

Antharia: CRM Idol review

26/08/2011 - 01:15
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The CRM Idol judging panel views and reviews Antharia and its product Fortyfourfish.

RelayWare: CRM Idol review

26/08/2011 - 01:11
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The CRM Idol judging panel view and review another of the competition's contestants. This time it's the turn of RelayWare.

Retail sector presenting huge opportunity for CRM outsourcers

26/08/2011 - 01:07
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Analyst firm Ovum sees huge potential but outsourcers will have to move beyond cheap agents on telephones if they are to capitalise on the opportunity.

Brands failing to provide customers with ID theft advice

26/08/2011 - 01:03
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Businesses are failing to provide sufficient guidance to their customers on how they should keep their personal information safe.

Consumers like 'junk mail' - report

25/08/2011 - 01:22 - 1 comment
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Despite the negative connotations attached to so-called 'junk mail', nine in ten people are happy to regularly receive unaddressed mail from retailers.

FreeCRM: CRM Idol review

25/08/2011 - 01:12
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The judges on the CRM Idol panel view and review the latest contestant and its pitch. This time it's the turn of FreeCRM.

GreenRope: CRM Idol review

25/08/2011 - 01:08
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The CRM Idol judging panel delivers its verdict on the latest contestant, GreenRope.

Rising demands sends social and digital specialists' pay soaring

25/08/2011 - 01:03
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Senior digital and social media specialists have seen an explosion in pay as companies increasingly divert marketing budgets to online campaigns.

Cosential: CRM Idol review

24/08/2011 - 01:27
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The judges of the CRM Idol competition view and review the latest contestant - Cosential.

Connected: CRM Idol review

24/08/2011 - 01:21
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The CRM Idol judging panel deliver their verdict on the next contestant, Connected, and its social CRM product.

Customer experience veteran Tarkoff takes CEO seat at Lithium

24/08/2011 - 01:07
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Software industry veteran Rob Tarkoff is to take the reigns as CEO at social CRM specialist Lithium, seeking to "ignite" the company.

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  • Resolving customer complaints across social media and traditional channels

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Welcome to MyCustomer.com

spacer Welcome to MyCustomer.com, a community of customer strategy and CRM professionals providing news, advice and discussion. 

This month, in addition to our usual news and interviews, we'll be exploring how the mobile revolution is influencing customer-centric strategies. So far:

  • We've listed 40 business and CRM apps for your mobile.
  • Gartner's Michael Maoz has discussed the good, the bad and the ugly of mobile CRM.
  • Claire Sporton has assessed the value of the mobile as a customer survey tool.
  • Tim Norman has provided a beginner's guide to mobile marketing.
  • Geoff Galat has listed five tips to improve the mobile commerce customer experience.

Other topics covered during this month will include advice on mobile commerce.

If you have any questions or comments then please contact me at editor@mycustomer.com

Kind regards,

Neil Davey

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Most read

  • The business of being social: The four purposes of social media for business (9257 reads) 1
  • Abercrombie & Fitch vs Jersey Shore: Brand saviour or brand failure? (5882 reads) 3
  • The maturation of social CRM: Does the SCRM market really exist? (5131 reads) 8
  • Is it time to move on from marketing automation? (4855 reads) 3
  • Apple and Steve Jobs: Can you separate the brand from the man? (3926 reads)

Most commented

  • The maturation of social CRM: Does the SCRM market really exist? 8
  • 40 killer CRM and business apps for your company 4
  • Is it time to move on from marketing automation? 3
  • Abercrombie & Fitch vs Jersey Shore: Brand saviour or brand failure? 3
  • The good, the bad & the ugly: Where is mobile CRM going wrong? 2

Top downloads

  • The evolution of Social CRM
  • Do we need CRM? 10 questions to help you decide
  • 9 critical steps in designing an enterprise-wide feedback system
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