Mint’s Original Marketing Plan (circa 2007)
by Paul Hontz on Apr 8, 2011 • 2:21 pm Tweet
When personal finance assistant Mint.com launched in late 2007, their app was warmly received by the startup community. You couldn’t go anywhere on the web without someone talking (positively) about Mint. A huge key of Mint’s success was the brilliant marketing plan they put together and executed.
For the first time ever, Noah Kagan (Mint’s former marketing director) gave TSF readers an inside peak at Mint’s original marketing plan. Noah has since moved on from Mint and now runs AppSumo, a site that provides “daily deals for web geeks”.
This document is pure gold for any startups that need help with marketing. Don’t miss this.
Marketing Game Plan for Mint
Again, special thanks to Noah Kagan from AppSumo for making this available to TSF readers.
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Woah this is awesome! Thanks for sharing Noah!
This is a great post, thank you so much
For sure, Noah definitely hooked up TSF readers! Be sure to spread the word!
I like Beta Launch Strategy part i.
I also wrote some stuff for the mymint blog (as it was called back then). Noah and I came up with this idea for blogger badges. This is what their designer (jason putorti) came up with, in addition to a slick custom landing page: dl.dropbox.com/u/186198/Screenshots/sgq4.png
Paul you were actually one of the key people that helped get us off the ground!
You are rich with my friendship and hugs when I see you
[...] Mint’s Original Marketing Plan (circa 2007) | The Startup Foundrythestartupfoundry.com [...]
It’s all about who you know. This is from my “viral days” — which isn’t as contagious as it sounds.
Thanks for sharing this!
Hey Noah, thanks for sharing this. It’s timely, and the last few tidbits by Dave (McClure?) are great to help prioritize since the plan sounds so good you must have had to prioritize when executing.
Hey Paul, thanks for sharing. It’s nice to know that even the best marketing case studies started out as a word document and a one-person marketing team!
Amazing plan, we learned a lot from it… dream of 80k users in 6 months seem unreal.. and it was much bigger i think…
Thank you for sharing… this is a keeper.. pls keep them coming….
Thanks,
Sharel
[...] Mint’s Original Marketing Plan (circa 2007) By Noah Kagan [...]
Incredible, going to save this one for the future.
Ok feeling more confident about my launch now. Game-plans are good.
Very good information. Thank you for sharing this with us.
This is great info. Thanks for sharing
[...] couple things about this post on The Startup Foundry. One, reading it made me realize that this is one of my favorite things to do. Read and write [...]
Holy smokes, this is so helpful. I would’ve paid $100 to see this. Thank you Thank you Thank you.
Noah, thanks a lot for sharing this. It helps me a great deal for our own product! Just bookmarked it and will certainly get back to it a lot.
Oh and I will definitely be acting on your advice man, so please continue sharing I gladly oblige to your policy (regarding your latest tweet
This is precious.
Paul, you should be proud of this
Very good and practical way to launch a start up, being realistic and very specific on the actions you need to take are key issues. Do not forget that you must stick to this plan as well…
This is fantastic. Thanks for sharing, the doc is very inspiring.
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so cool!