Yellow Media Inc.
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Yellow Media Inc. (TSX: YLO) is Canada’s #1 Internet company and leading performance media and marketing solutions company through its network of companies that includes Yellow Pages Group (YPG) and Canpages. The Corporation serves Canadian businesses and consumers nationwide.
Yellow Media Inc. owns and operates some of Canada’s leading properties and publications including Yellow Pages™ directories, YellowPages.ca™, Canada411.ca™, RedFlagDeals.com, and LesPAC.com. Its online destinations reach approximately 9,2M unique visitors monthly and its mobile applications for finding local businesses, deals and vehicles have been downloaded over 2.5M times.
Yellow Media Inc. is also a leader in national digital advertising through Mediative, a digital advertising and marketing solutions provider to national agencies and advertisers. In addition, the Corporation owns Wall2Wall Media (“W2W”), a YPG company that manages activities, publications and services related to the real estate, employment and hospital news print and online verticals.
More than 80% of the Corporation's revenue derives from the directory segment of its business. This segment generates revenues from the sale of print and online telephone directory advertising to a diversified advertiser base of over 365,000 advertisers (excluding Canpages), representing almost 35% of all businesses in the Corporation’s markets.
The Corporation was amalgamated on November 1, 2010 under the Canada Business Corporations Act. It is the successor of Yellow Pages Income Fund, following the completion of the reorganization of the Fund from an income trust structure to a corporate structure by way of a court-approved plan of arrangement. As a result of the Arrangement, Unitholders of the Fund received common shares of Yellow Media Inc., which became the sole owners of all outstanding Units of the Fund. As a result of the reorganization, the Trust, the Fund and YPG LP were liquidated and dissolved.
Yellow Media Inc. employs 4,143 people. The Corporation's principal and head office is located at 16 Place du Commerce, Île des Soeurs, Verdun, Québec, Canada, H3E 2A5.
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