Yellow Media Inc.
- Companies
- Yellow Pages Group
Recent News
- Yellow Pages Group Applauds the Canadian Competition Bureau Actions to Stop Directory Scam
- Mediative Ranks #1 in Canada for Search
- Yellow Pages Group Reminds Calgary Residents of Print Opt-Out Program
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Company Profile
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Yellow Pages Group (YPG) is Canada’s leading performance media and marketing solutions company. The Company serves approximately 365,000 local businesses through its nation-wide sales force of over 1,200 media consultants.
YPG also owns and manages Canada’s most visited online directories YellowPages.ca™, PagesJaunes.caMC, Canada411.ca™, RedFlagDeals.com, and LesPAC.com, as well as CanadaPlus.caMC a network of seven local city sites, including MontrealPlus.caMC, QuebecPlus.caMC, TorontoPlus.caMC, CalgaryPlus.caMC, EdmontonPlus.caMC, OttawaPlus.caMC and VancouverPlus.caMC.
YPG has been an industry leader since it published its first directory in 1908. The Company is the official publisher of Bell Canada’s directories. YPG is also the official publisher of Telus’ directories, as well as of a number of other incumbent telephone company directories that have a leading market share in their respective markets.
YPG also caters to the country’s largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. In October 2010, YPG announced the launch of Mediative, a digital advertising and marketing solutions provider for national agencies and advertisers. Concurrent with the launch of Mediative, Yellow Media Inc. announced it had acquired Enquiro Search Solutions Inc., a leading search engine solutions company, Ad Splash Inc., a national retail advertising leader and UpTrend Media Inc., Canada's leading independent online advertising representation firm. These companies have been integrated into Mediative. YPG also entered into a licensing agreement with Acquisio Inc., for the Canadian rights to the company's flagship search, social and display advertising software platform. YPG has held a 24% ownership interest in Acquisio Inc. since April, 2009.
Revenues - Directories
$1.37 billion
Products and Brands
45%
Internet reach
Statistics
365,000
advertisers
65%
online penetration
Employees
2,500
Other Facts
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President and Chief Executive Officer:
Marc P. Tellier - Ownership: YPG is owned by Yellow Media Inc. (TSX: YLO)
- Head Office: Montreal, Quebec